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Lincoln Electric · 2 days ago

Director, Global Marketing Communication

Euclid, OH

Full-time

Onsite

Director/Executive

$182K/yr - $246K/yr

10+ years exp

Lincoln Electric is the world leader in the engineering, design, and manufacturing of advanced arc welding solutions. The Director, Global Marketing Communications is responsible for developing and executing a unified communications strategy to enhance brand visibility and customer engagement across global markets.

Electrical DistributionManufacturingRobotics

Responsibilities

Develop and implement a unified marketing communications strategy aligned with global business objectives

Ensure consistent brand voice and messaging across all regions, platforms, and customer segments

Oversee global brand positioning, messaging frameworks, and visual identity standards

Develop and execute the brand integration plan for acquisitions

Lead the creation of high-impact content for product launches, campaigns, events, and thought leadership

Manage global digital marketing initiatives, including website, SEO/SEM, social media, and email marketing

Build and maintain relationships with trade publications and PR agencies

Collaborate with product management and sales to develop go-to-market messaging and customer-facing materials

Support the development of case studies, white papers, and technical content tailored to industrial audiences

Lead and mentor a global team of marketing communications professionals

Partner with regional marketing, sales, and product teams to ensure alignment and execution excellence

Qualification

Global marketing communicationsBrand managementDigital marketingProject managementCross-functional collaborationB2B marketing experienceContent creationExceptional communicationLeadership skills