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BGB Group · 1 day ago

VP, Business Development

United States

Full-time

Remote

Director/Executive

$175K/yr - $225K/yr

15+ years exp

BGB Group is a healthcare communications agency that offers a wide range of services, including pharmaceutical advertising and promotional medical education. They are seeking a high-impact SVP, Business Development to lead the agency's new business function, define strategy, and secure high-value opportunities for growth.

AdvertisingConsultingMarketing

Responsibilities

Serve as the executive lead for BGB’s new business pipeline—owning strategy, qualification, prioritization, and advancement of prospective opportunities

Drive development of pitch strategies, overarching narratives, and value propositions that differentiate BGB in competitive review processes

Lead early conversations with prospective clients, representing BGB’s breadth of capabilities and strategic POV

Create high-impact pitch storylines in partnership with Creative, Strategy, Medical, and Engagement Strategy leads

Ensure all pitch materials—from insight to creative concept to omnichannel plan—are integrated, persuasive, and aligned to client needs

Drive consistency of storytelling, strategic clarity, and scientific integrity across all new business presentations and materials

Mobilize and lead multidisciplinary pitch teams, ensuring alignment across workstreams, timelines, and expectations

Drive operational excellence throughout the pitch lifecycle, from RFI/RFP evaluation through final presentation

Collaborate with PMO and Operations to ensure pitch work is delivered on time, on message, and at the highest level of quality

Build and nurture relationships with senior commercial, marketing, and medical leaders across the pharma and biotech ecosystem

Proactively identify high-value prospects, therapeutic areas, and brand opportunities aligned with BGB’s capabilities and growth strategy

Represent BGB at conferences, industry events, and thought leadership forums to elevate agency visibility and unlock new opportunities

Own development of RFI/RFP responses, scopes of work, budgets, credentials decks, and custom capabilities presentations

Maintain a strong, cohesive agency narrative that conveys BGB’s integrated strengths across science, strategy, and creativity

Continuously refine pitch materials and BD frameworks to enhance efficiency and win rates

Monitor industry trends, commercial needs, pipeline activity, and competitive landscapes to inform BD strategy

Recommend strategic areas of focus—therapeutic categories, capabilities, and partnership opportunities—to drive agency expansion

Lead and develop BD team members and pitch-supporting staff across disciplines

Foster a culture of competitiveness, excellence, and collaboration across the new business function

Create processes, tools, and best practices that elevate the BD discipline and scale pitch success

Qualification

Business developmentPitch leadershipRelationship buildingMarket intelligenceStrategic thinkingPersuasive communicationAnalytical thinkingStorytellingTeam leadership

Required

Exceptional storytelling, persuasive communication, and executive presentation abilities

Deep relationship-building expertise with senior pharmaceutical and biotech stakeholders

Strong analytical thinking with experience assessing market opportunities and shaping growth strategy

Expert at orchestrating complex cross-functional teams and managing high-pressure pitch cycles

Inspiring, confident, and decisive leader who can influence senior stakeholders and guide teams through ambiguity

Demonstrated success mentoring BD talent and modeling best-in-class business development behavior

Bachelor's degree required

Preferred

15+ years of experience in business development, account leadership, or commercial strategy within healthcare advertising, medical communications, or the broader life sciences industry

Proven success leading high-value pitches and securing multimillion-dollar partnerships

Strong familiarity with scientific, strategic, and creative agency functions and how they integrate during pitches

Advanced degree preferred (MBA, MPH, MS, or related)