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Aspen Skiing Company · 1 month ago

Digital & Guest Analytics Specialist

Basalt, CO

Full-time

Onsite

Mid Level

$72K/yr - $86K/yr

3+ years exp

Aspen Skiing Company is part of Aspen One, which focuses on redefining luxury and adventure. The Digital & Guest Analytics Specialist will enhance digital and ecommerce channels through analytics and guest data insights, contributing to personalization strategies across various business sectors.

FitnessSports

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Partner with cross-functional teams (digital marketing, ecommerce, IT, product, business unit (BU) marketing) to ensure Key Performance Indicators (KPIs) are clear, actionable, and aligned to business goals while providing analytics needs by channel

Serve as key contributor to the digital monthly business reviews report in support of the digital team

Develop, define, maintain, and automate ecommerce and digital marketing dashboards including funnel reports and annual demand forecasting for ecommerce; build out best practices for digital reporting

Create and work with engineering and business teams to implement a plan for growing digital and guest analytics maturity through automated reporting, ongoing tracking of core KPIs, and connecting ad-hoc analysis to business objectives

Produce regularly cadenced and ad hoc reports as well as executive-level summaries that inform operational and strategic decisions

Conduct ongoing analysis surrounding ecommerce, digital marketing, acquisition/retention, lifetime value (LTV), customer journeys, funnel analysis, etc

Analyze user behavior, demographic, and transaction data to drive optimizations in our product development, customer growth, cross-sell and up-sell opportunities, and business strategies

Proactively mine guest data in the Customer Data Platform (CDP) for actionable insights and surface them to the digital business teams and occasionally other teams

Use the CDP to build and refine guest segments that support retention, loyalty, marketing campaigns, and targeted engagement strategies across ski, hospitality, and retail

Serve as the CDP subject matter expert, super user, administrator, vendor day-to-day manager and internal trainer

Support campaign measurement and A/B testing, providing post-campaign insights and recommendations

Partner with digital and ecommerce leads to align data insights with personalization and recognition strategies

Contribute to a culture of data-driven decision-making across all guest-facing lines of business

Other duties as assigned

Qualification

Google Analytics (GA4)Looker StudioBusiness AnalyticsSQLCustomer Data Platform (CDP)Business Intelligence (BI) toolsRelationship managementData-driven decision-makingCommunication skillsProblem-solving mindset

Required

Bachelor's degree or equivalent experience in Business Analytics, Marketing Analytics, MIS, or Economics, or related field

3-5 years in a business analytics, CRM, or data insights role (internships and academic projects considered)

Proficiency in Google Analytics (GA4) and Looker Studio

Experience building automated and ad-hoc reporting and analysis in BI tools (e.g., Tableau, Power BI, Looker)

Exposure or understanding of CDPs or Customer Relationship Management (CRM) systems (Salesforce Marketing Cloud, Adobe, Amperity, Lexer, etc.)

Basic SQL skills for light Customer Data Warehouse queries

Strong curiosity and problem-solving mindset; ability to dig into data independently, identify meaningful insights, and connect them to business impact

Excellent communication skills for both technical and non-technical audiences

Comfortable managing multiple priorities in a fast-paced, guest-centric business environment

Ability to earn trust and respect from project stakeholders and influence decisions that need to be made to make projects successful

Skilled in managing relationships with both internal and external stakeholders

Ability to work effectively with different departments to achieve business objectives

Proficient knowledge in developing and executing business strategies that align with the company's long-term goals

Preferred

Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance

Benefits

Health, Dental and Vision Insurance Programs

Flexible Spending Account Programs

Life Insurance Programs

Paid Time Off Programs

Paid Leave Programs

401(k) Savings Plan

Employee Ski Pass and Dependent Ski Passes

Other company perks

Company

Aspen Skiing Company

At Aspen Mountain you can ski down the same runs that hosted World Cup races, ride through gladed powder stashes.

Founded in 1946

Aspen, Colorado, USA

1001-5000 employees

https://www.aspensnowmass.com

H1B Sponsorship

Aspen Skiing Company has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (5)

2024 (2)

2023 (2)

2022 (3)

2021 (1)

2020 (2)