Adams Group · 1 day ago
Regional Sales Manager - Central/East
United States
Full-time
Remote
Mid Level
$100K/yr - $120K/yr
3+ years expAdam’s Group is a fifth-generation, family-owned company specializing in high-quality, sustainably sourced food ingredients. The Regional Sales Manager will be responsible for growing Marianne’s Harvest distribution, managing retail relationships, and executing sales strategies within the assigned territory.
Food Production
Responsibilities
Manage regional and independent retail accounts within assigned territory (e.g., Fresh Thyme, INFRA, Central Markets, The Fresh Market, Wegmans, Earth Fare, etc)
Drive distribution, assortment expansion, and new SKU placement across all retailers
Build and maintain strong relationships with category managers, buyers, and store-level leadership
Manage brokers and distributors to deliver on region-level objectives
Develop and execute regional sales strategies aligned with brand goals and retailer needs
Deliver annual sales, distribution, and velocity targets
Conduct quarterly meetings with retail partners and make store visits when necessary
Ensure all approved pricing, promo discounts and weekly ads are accurately executed across retailers
Monitor price integrity in store and online; identify inconsistencies and work with retailers, distributors, and brokers to correct issues quickly
Partner with category managers and brokers to build promotional calendars that drive velocity and support brand goals
Track promotional performance, analyze lift, and report insights to internal teams to optimize future strategy
Manage new item set up forms, price changes, promo submissions to ensure accuracy and on time execution
Maintain an accurate pipeline of account opportunities and distribution gains
Provide region-level forecast based on retailer demand and promotional plans
Track performance against goals and deliver detailed reporting on wins, risks, and opportunities
Partner with internal teams on pricing, new item setups, promotional calendars, and brand initiatives
Represent Marianne’s Harvest at retail shows, broker roadshows, distributor tabletop events, and product demos
Strengthening retailer and distributor relationships through events and brand storytelling
Qualification
Required
Bachelor's degree preferred
3+ years of retail CPG sales experience—preferably natural, specialty, or grocery channels
Proven success managing regional retail accounts and driving measurable sales growth
Experience working with brokers, distributors (KeHE/UNFI), and retail merchandising teams
Travel requirements: Available for overnight travel. Travel frequency will vary depending on business needs
Strong business acumen with a focus on sales strategy, negotiation, and customer relationship development
Excellent communication, presentation, and interpersonal skills
Highly organized with the ability to manage multiple priorities in a fast-paced environment
Proficient with sales and industry tools such as SPINS for category and sales insights, CRM systems, and basic forecasting software
Strong analytical skills with the ability to interpret sales data, pricing trends, and promotional performance
Proficient with Microsoft Office (Excel, PowerPoint, Word) for reporting, analysis, and presentations
Driven self-starter who can work independently and collaboratively across teams
Company
Adams Group
Adams Group is a fifth-generation, family-owned food company crafting with integrity from seed-to-shelf.
201-500 employees
Funding
Current Stage
Growth StageRecent News
Food Business News
2025-09-16
Company data provided by crunchbase