Apply on Employer Site

Industrial Color · 1 month ago

Marketing Manager, Industrial Color & Smashbox Studios

New York, NY

Full-time

Hybrid

Mid Level

$70K/yr - $80K/yr

3+ years exp

Industrial Color is a creative production company seeking a Marketing Manager to lead communications and integrated campaigns for their brands, Industrial Color and Smashbox Studios. The role involves developing marketing strategies, managing social media, and orchestrating events to enhance brand visibility and engagement with luxury clients.

EnterprisePhotography

Responsibilities

Develop and execute integrated marketing strategies for Industrial Color and Smashbox Studios that drive brand awareness, community engagement, and pipeline growth

Lead campaign ideation from concept through execution, collaborating with Sales, Account Management, Business Unit Leaders, and Creative teams to align on goals and deliverables

Own social media strategy and execution for both brands, building distinct voices that reflect each brand's personality while showcasing our work with luxury clients

Create compelling content across channels (social posts, email campaigns, case studies, landing pages, and sales collateral) that tells our story and demonstrates our capabilities

Lead event marketing, conceptualizing experiences, managing logistics, coordinating stakeholders, and ensuring smooth execution

Develop and maintain brand marketing assets including portfolio presentations, case studies, and website content ensuring consistency across all touchpoints

Track campaign and program performance, analyze what's working, and use insights to refine strategies and tactics

Stay current on industry trends, competitive landscape, and emerging opportunities in content production and luxury brand marketing

Qualification

Integrated marketing strategiesSocial media managementEvent marketingContent creationFigmaAdobe Creative SuiteMeta Business SuiteGA4WordpressCross-functional collaborationWritten communicationCreative sensibilityOrganizational skills

Required

3+ years of relevant marketing experience running campaigns and events

Exceptional written communication skills, with a proven ability to apply those skills across different platforms

Proven experience managing social media accounts with growth and engagement results

Highly organized and accountable with the ability to manage multiple projects and workstreams at a given time

Creative sensibility and appreciation for design

Cross-functional collaboration skills; you know how to align stakeholders and get things done

You're excited about wearing many hats and trying lots of new things to find what works, being part of a small hard-working team, and building from the ground up