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Breakaway · 1 month ago

Senior Manager, Brand Partnerships and Activation

Nashville, TN

Full-time

Hybrid

Mid, Senior Level

3+ years exp

Breakaway Group is a premiere entertainment and music festival multimedia company. They are seeking an experienced Senior Manager, Brand Partnerships and Activation to lead brand partnership activations at their national festivals and events, ensuring flawless execution and client satisfaction.

Media and EntertainmentMusicPerforming Arts

Responsibilities

Lead the full lifecycle of partner activation, advance, planning, and execution, across all 14 Breakaway festival markets and Breakaway Presents events (up to 20 events annually), serving as the primary owner of partner activation, whether onsite or remote

Translate contracts and promised deliverables into actionable activation plans, timelines, and internal workflows

Own on-site execution, ensuring partners' activations, signage, HEQ, TTC, branding, hospitality, and experiential elements are delivered at a premium level

Troubleshoot and problem-solve in real time to maintain partner satisfaction and event success

Manage asset tracking, placement maps, and operational execution related to sponsorship deliverables

Serve as the day-to-day point of contact for all partners, building long-term, trusted client relationships

Lead partner calls, manage communications, and deliver proactive updates and next steps

Ensure partner expectations are consistently met and exceeded across all events

Develop comprehensive wrap reports and post-event recaps that capture performance metrics, deliverables completed, and ROI insights

Support the VP in identifying new activation opportunities across categories and festival markets

Collaborate on sales materials, proposal decks, and category positioning

Provide market insights and activation concepts that drive new business

Collaborate with Operations, Creative, Marketing, Talent, Ticketing, and Production teams to ensure seamless activation integration

Communicate timelines, specs, and partner expectations clearly across internal stakeholders

Lead cross-functional pre-event meetings, ensuring all teams are aligned on partnership requirements

Travel to festival markets to oversee on-site activations, host partners, and guide internal teams on sponsorship delivery

Maintain updated records, internal trackers, and fulfillment documentation

Manage invoicing milestones, partner payment schedules, and contract term compliance

Contribute to department playbooks, activation SOPs, and best-practice improvements

Support coordinator-level team members by delegating tasks, reviewing materials, and providing coaching

Qualification

Sponsorship activationBrand partnershipsExperiential marketingClient managementEvent productionProject managementMicrosoft OfficeGoogle Office SuiteCRM platformsCommunication skillsOrganizational skillsAttention to detail