MFS Investment Management · 1 week ago
Marketing Campaign Manager
Boston, MA
Full-time
Hybrid
Mid, Senior Level
$76K/yr - $110K/yr
5+ years expMFS Investment Management is a company that values collaboration and community support. They are seeking a Marketing Campaign Manager responsible for developing and managing strategic marketing campaigns that enhance brand awareness and drive revenue growth.
EducationHigher EducationVenture Capital
Responsibilities
Work with the heads of the marketing teams to develop comprehensive marketing campaign strategies aligned with strategic company initiatives and targeted audience objectives
Collaborate with cross-functional marketing teams including marketing leadership, strategic initiatives, research/analytics team, segment teams and centers of excellence to define and execute on campaign goals, messaging, channels, and creative assets
Work with the segment marketing teams to collaborate on campaign assets that are aligned with their defined audience targets
Create detailed campaign plans outlining projects, timelines, budgets, and key performance indicators (KPIs)
Create and maintain campaign content calendars
Project manage the execution of multiple concurrent marketing campaigns, ensuring all elements are delivered on time and to budget
Ability to influence & work empathetically with all levels of the organization, including stakeholders and contributors outside the marketing team, to deliver programs to deadlines
Coordinate with internal and external stakeholders to execute campaign tactics across multiple channels
Monitor campaign performance and analyze data to optimize tactics and maximize ROI
Budget management, ensuring all campaigns are delivered to plan if applicable
Work closely with the marketing teams and research team to coordinate the development of compelling campaign assets, programs, including copy, graphics, videos, landing pages and other multimedia content
Ensure all creative elements align with campaign objectives and brand guidelines
Develop briefs for the digital team to deliver digital marketing initiatives in support of the campaigns
Partner with the social media team to develop and implement social media strategies to drive engagement, increase followers, and enhance brand visibility
Partner with the segment leads and marketing managers to plan and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis
Create data visualizations to show campaign performance
Undertake regular campaign reporting against key metrics
Monitor campaign performance and conduct ongoing analysis to optimize tactics, messaging, and targeting
Provide reports on the outcomes of marketing campaigns, including key performance metrics such as channel performance, engagement, conversion rates, and ROI
Analyze campaign data to identify trends, insights, and areas for improvement
Provide strategic recommendations based on the analysis to optimize future campaigns and drive continuous improvement in marketing performance
Qualification
Required
Bachelor's degree in marketing or related field
5+ years of experience in marketing campaign management or related roles
Experience with Salesforce, Workfront, Microsoft 360, AI Copilot, Chat GPT, Seismic, Marketing Cloud Account Engagement & Tableau
Strong strategic thinking and analytical skills with the ability to translate data insights into actionable marketing strategies
Excellent communication and project management skills with the ability to collaborate effectively and empathetically with cross-functional teams
Demonstrated creativity and a passion for developing innovative marketing campaigns that resonate with target audiences
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
Benefits
MFS contributes an amount equal to 15% of your base salary to your retirement account that is separate from the company -sponsored 401(k)
Education Assistance: MFS contributes $100 monthly up to $10,000 lifetime maximum directly to loan provider
Education Assistance: Tuition reimbursement up to $8,000 annually
Education Assistance: Access to discounted tutors and college coaches
Generous time off and fully paid leaves including 20-weeks for maternity, 12-weeks for parental and caregiver leaves
Choice of medical and dental plans and an and an employer contribution into the Health Savings Account
Tax deferred commuter benefits & flexible spending accounts (medical & dependent care)
Wellness Programs: Robust wellness webinars, employee assistance program with a focus on mental health, subsidized fitness benefit via Wellhub (formerly Gympass), where you can workout at gyms, studios and boutique fitness locations near you, join virtual personal training sessions and access a wide variety of well-being apps
Company
MFS Investment Management
Massachusetts Financial Services Company is a privately owned investment manager. The firm also provides retirement planning, college It is a sub-organization of Sun Life U.S..
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown1982-01-01Acquired
Leadership Team
Barnaby Weiner
Head of Sustainability and Stewardship
Recent News
Company data provided by crunchbase