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People Inc. · 2 hours ago

Director, Entertainment Group Brand Communications

New York, NY

Full-time

Hybrid

Director/Executive

$120K/yr - $130K/yr

10+ years exp

People Inc. is a company that leads entertainment and culture through its acclaimed brands PEOPLE and Entertainment Weekly. The Director of Entertainment Group Brand Communications will be responsible for managing PR initiatives, executing digital campaigns, and collaborating with stakeholders to enhance brand visibility.

AdvertisingCommunitiesContentDigital MediaE-CommerceEducationInternetInternet of ThingsPublishing

H1B Sponsor Likely

Responsibilities

Accountable for the day to day PR initiatives for all things PEOPLE and Entertainment Weekly

Manage all planning strategies and tactical execution

Ideate and execute innovative digital PR campaigns that align with the PEOPLE /EW brand and vision; specific emphasis and attention on digital platforms

Collaborate with key stakeholders and team leader(s) for brand consistency related to messaging and visuals

Develop key media partnerships to support PEOPLE/EW digital campaigns, issues, franchises, and launches

Secure media coverage and identify opportunities relevant to the brand’s various digital platforms; develop scalable PR strategies for specific platforms

Oversee projects from conception to completion, ensuring timelines and objectives are met

Work in tandem with the brands’ social media teams and platforms to enhance their digital footprint and promote PR initiatives

Record and maintain PR campaign impressions and prepare reports promptly for leadership teams and stakeholders

Act as day to day contact for key stakeholders for both PEOPLE and EW brands

Lead junior level direct reports and provide guidance on all aspects of the role

Qualification

Strategic PR expertiseMedia relationsMulti-platform storytellingDigital experienceLeadership experienceWriting skillsOrganizational skillsTeam player

Required

Bachelor's degree in Communications, PR, Marketing, Journalism, or experience in a related field

10+ years in Communications or PR, ideally within Entertainment or Media industries

Strong strategic PR and communications expertise

Skilled at leading teams in fast-paced, news cycle, high-volume environments

Proven experience with media relations, including celebrities and influencers

Expert in multi-platform storytelling and cross-functional collaboration

Excellent writing/editing skills (AP Style preferred)

Track record of delivering high-impact media coverage

Strong organizational skills, attention to detail, and ability to multitask

Robust digital experience

Great team player

Preferred

Formal leadership experience preferred

Benefits

Medical

Dental

Vision

Prescription drug coverage

Unlimited paid time off (PTO)

Adoption or surrogate assistance

Donation matching

Tuition reimbursement

Basic life insurance

Basic accidental death & dismemberment

Supplemental life insurance

Supplemental accident insurance

Commuter benefits

Short term and long term disability

Health savings and flexible spending accounts

Family care benefits

A generous 401K savings plan with a company match program

10-12 paid holidays annually

Generous paid parental leave (birthing and non-birthing parents)

Voluntary benefits such as pet insurance

Accident

Critical and hospital indemnity health insurance coverage

Life and disability insurance

Company

People Inc.

People Inc. is a digital media company that specializes in research, technology, finance, operations, and consumer services.

Founded in 1996

New York, New York, USA

1001-5000 employees

https://www.people.inc/

H1B Sponsorship

People Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)