DLR Group · 1 week ago
Marketing Leader, Higher Education & Healthcare
Columbus, OH
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expDLR Group is an integrated design firm committed to elevating the human experience through design. The Marketing Leader guides strategic marketing activities for the Higher Education and Healthcare sectors, focusing on promoting the firm's design acumen and developing effective marketing communications strategies.
Architecture
Responsibilities
Monitor trends and have an innate understanding of a sector(s) 12-24-36 month performance and growth outlook in order to identify and validate new breakthrough positioning and differentiation strategies with sector leadership
Manage and mentor a cross-functional marketing media and creative team to achieve brand awareness and maximize market impact driving growth in alignment with sector business plan initiatives
Develop annual sector(s) marketing communications plan content strategy and calendar including multi-channel integrated marketing campaigns client-facing award programs project storytelling and marketing asset management
Master a creative vision for sector-based content marketing across the firm’s digital and print channels elevating storytelling through compelling forms of media
Lead development of storytelling and manage sector page/content at dlrgroup.com
Establish and measure KPIs to track the impact of sector-based marketing campaigns and components therein. Analyze review and report on the effectiveness of these efforts to maximize results
Identify systemic red flags and / or improvements to overall marketing metrics and deliverables in designated sectors
Qualification
Required
Degree in Marketing Communications English or similar
10+ years of experience with progressive responsibilities in a Marketing Brand or Communications department preferably in the AEC or design industry
Experience effectively communicating with public sector audiences including higher education or healthcare institutions
Track record of tying marketing activity and measurable outcomes to established business objectives
Deep understanding of content marketing strategy and best practices for its effective execution
Action-oriented with a knack for managing multiple tasks for multiple interests; strong project and people management skills
Master of prioritization to maintain focus on established strategic direction
Growth mindset: the desire to continually improve processes and outcomes
Proficiency in Microsoft Suite including PowerPoint and Teams; familiarity with information gathering from a database Deltek Vantagepoint preferred
Preferred
Experience and passion for hiring managing and mentoring a high-performing team
Strategic thinking ability to break down complex issues into sizeable actionable pieces
Proficiency in Adobe Creative Suite especially InDesign
Benefits
100% employee-owned
Four-day in-office work model
Flexibility to work somewhere other than the office on Fridays
Equal Opportunity/Affirmative Action/M/F/Veteran/Disabled employer
Company
DLR Group
DLR Group is a full-service design business that specializes in new construction architecture, engineering, interior design, and planning.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Steven McKay
Chief Executive Officer
Amy Riley
Architect
Recent News
Sports Business Journal
2025-12-04
2025-10-22
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