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Apply Digital · 8 hours ago

Freelance Solutions Architect

United States

Contract

Remote

Senior Level

5+ years exp

Apply Digital is a global experience transformation partner that drives AI-powered change across complex ecosystems. They are seeking a Freelance Solutions Architect with expertise in integrating Customer Data Platforms and marketing automation tools to guide implementations and optimize marketing technology stacks.

AppsData ManagementInformation TechnologyInternetWeb Browsers

Growth Opportunities

Responsibilities

Guiding an implementation for a CRM, CDP, and/or Marketing Automation system from beginning to end, leading the documentation and planning process, all the way through writing requirements for the implementation of the actual code

Recognize opportunities and solutions to key business challenges through technology, recommending additional tools and providing guidance on getting more value out of current tools, along with designing entire Martech stacks from scratch

Provide specifications and requirements for the internal technical team, working with the technical project manager and engineers to ensure a successful outcome

Leading implementation projects and consistently communicating on project deliverables with clients

Acting as an SME (Subject Matter Expert) on certain sales presentations and standup meetings with clients, with the ability to speak confidently about their deliverables, ideas, and best practices

Marketing analytics and reporting support as needed. Understanding user journeys, marketing automation, and customer data

Understand multi/omnichannel transactional and marketing messaging

A good understanding of user states, events, and user journey mapping

Multi-tool MarTech implementations, including CDP and Marketing Automation Platforms, according to business use cases and prioritization alongside business strategists

Assisting in the creation of new marketing programs by translating technical requirements into the required code for various data sources, and how they would flow down into each destination

Marketing automation migrations, including ensuring proper data schemas to maintain parity for clients’ existing lifecycle programs, optimizing for new use cases, and enabling clients with new tool features

Optimizing clients’ existing lifecycle programs by improving data accuracy, identifying schema improvements, or identifying other efficiencies to drive greater personalized messaging

Qualification

Customer Data PlatformsMarketing AutomationETL SolutionsAPI IntegrationCloud TechnologyData ModelingUser Journey MappingScripting LanguagesMulti-channel MessagingTechnical Presentation

Required

Has 5+ years of experience in software development

Has 5+ years of experience integrating 3rd party tools and has been involved in the planning and development of ETL solutions

Has 2+ years of direct experience working within Segment, mParticle, Tealium, Treasure Data, or a similar CDP tool

Has 2+ years of experience in client or key stakeholder interaction

Has previously designed and architected a CDP or Marketing Automation integration and can speak through the entire implementation process

Experience working with APIs, Mobile SDKs, HTML, CSS, and/or JavaScript

Experience with cloud technology such as AWS (EC2/S3/Lambda/Redshift), GCP Heroku, or iPaas

Preferred

Experience determining cross-platform technical requirements for tools across the MarTech stack

Has platform experience designing and implementing solutions within Segment, Rudderstack, mParticle, Tealium, or similar CDPs

Has technical experience configuring automated campaigns and journeys within Lifecycle marketing tools such as Braze, Iterable, Klaviyo, customer.io, or similar platforms

Has experience with other tools across the MarTech stack, including analytics, enrichment, and attribution

Understands multi/omnichannel transactional and marketing messaging

Understands marketing attribution and can audit platform integrations and attribution data

Proficient with JSON or SQL/data modeling best practices

Experience in data activation using reverse ETL tools like Hightouch or Census

Proficient with scripting languages and lambda functions

Has the ability to clearly articulate/present technical topics to a non-technical audience

Platform experience with Shopify or Magento