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ASSA ABLOY Group · 2 days ago

Brand Marketing Specialist

Berlin, CT

Full-time

Onsite

Mid Level

4+ years exp

ASSA ABLOY Group is a global leader in access solutions, and they are seeking a dynamic and highly organized Marketing Specialist to strengthen brand growth and support product launches. The role involves collaborating with cross-functional teams to drive impactful marketing initiatives and maintain brand consistency across digital touchpoints.

BiometricsConsumer ElectronicsElectronicsFurnitureHomeland SecurityManufacturingPublic SafetySecurityService IndustrySmart Home

Responsibilities

Lead product launch activities, including collateral development, customer communications, and alignment with sales teams

Develop and execute 360° marketing plans in partnership with the Marketing Manager to ensure cohesive, multi-channel strategies

Maintain brand consistency across digital touchpoints, including websites, social media, digital ads, and product documentation

Build and manage relationships with external agencies and creative partners to produce compelling content, photography, renderings, and videos for campaigns and eCommerce

Support lead generation and demand creation initiatives, including campaigns, trade shows, events, and showroom experiences

Create and distribute marketing assets, such as brochures, presentations, blogs, and other content for SEO and sales enablement

Maintain and optimize the digital asset management (DAM) system to ensure accurate and accessible marketing files

Oversee project timelines and deliverables, ensuring deadlines and quality standards are met while supporting additional marketing needs as required

Qualification

Product marketing experienceDigital marketing strategiesGoogle AnalyticsAdobe Creative SuiteSEO/SEMCMS platformsSalesforceMicrosoft Office SuiteAnalytical communicationInterpersonal skillsProject management

Required

Bachelor's degree in Marketing or a related field preferred

Minimum 4 years of product marketing experience; agency experience is a plus

Exceptional written, verbal, and analytical communication skills

Strong interpersonal skills and ability to collaborate across teams

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Ability to manage multiple projects simultaneously with strong attention to detail

Preferred

Working knowledge of Google Analytics, SEO/SEM, social media platforms, and Adobe Creative Suite

Familiarity with CMS platforms, Salesforce, and Marketing Cloud

Benefits

Healthcare plan.

401K with employer matching.

Ongoing training and development including tuition reimbursement up to $5250/year for courses directly related to your job.

Supportive team environment.

Company

ASSA ABLOY Group

Glassdoor3.7

ASSA ABLOY Group is a door opening solutions, dedicated to satisfying end-user needs for security, safety, and convenience. It is a sub-organization of ASSA ABLOY Group.

Founded in 1994

Stockholm, Stockholms Lan, SWE

10001+ employees