BGB Group · 1 month ago
SVP, Creative Director, Copy
New York, NY
Full-time
Onsite
Director/Executive
$200K/yr - $250K/yr
15+ years expBGB Group is a healthcare communications agency that offers a wide range of services, including traditional pharmaceutical advertising and consulting services. They are seeking an exceptional SVP, Creative Director, Copy to lead the copy and storytelling vision for new business and growth initiatives, crafting persuasive narratives and driving creative excellence across all opportunities.
AdvertisingConsultingMarketing
Responsibilities
Lead the creation of persuasive, high-impact pitch narratives that differentiate BGB and resonate with prospective clients
Develop story arcs that weave together strategic insight, science, and creative vision into clear, inspiring presentations
Partner closely with Strategy, Art, and Account teams to craft integrated pitch narratives that align with brand, category, and market needs
Translate complex scientific and medical content into emotionally resonant, accessible, and compelling copy
Serve as a primary presenter and narrative lead during new business pitches, confidently guiding clients through strategic rationale and creative thinking
Ensure pitch messaging is concise, persuasive, and tailored to each prospect's unique challenges and opportunities
Partner with art directors, designers, strategists, and account leads to ensure pitch work is cohesive, integrated, and beautifully crafted
Drive alignment across teams to streamline pitch development timelines and enhance creative outputs
Mentor and inspire copywriters and pitch-supporting creative team members, fostering a culture of growth, collaboration, and storytelling excellence
Elevate written craft across the organization by providing thoughtful direction, feedback, and coaching
Apply emerging trends, digital storytelling techniques, and modern content formats to pitch materials to push the agency's creative edge
Identify opportunities to evolve and modernize how BGB tells brand and agency stories
Uphold the highest standards of copy quality, ensuring tone, voice, and messaging are sharp, strategic, and aligned to brand and regulatory frameworks
Oversee all copy for new business work, ensuring consistency and excellence across decks, scripts, capabilities materials, and presentations
Work side by side with Business Development leadership to support pipeline planning, pitch strategy, and broader growth initiatives
Contribute creative perspectives that support expansion opportunities with current clients
Qualification
Required
Lead the creation of persuasive, high-impact pitch narratives that differentiate BGB and resonate with prospective clients
Develop story arcs that weave together strategic insight, science, and creative vision into clear, inspiring presentations
Partner closely with Strategy, Art, and Account teams to craft integrated pitch narratives that align with brand, category, and market needs
Translate complex scientific and medical content into emotionally resonant, accessible, and compelling copy
Serve as a primary presenter and narrative lead during new business pitches, confidently guiding clients through strategic rationale and creative thinking
Ensure pitch messaging is concise, persuasive, and tailored to each prospect's unique challenges and opportunities
Partner with art directors, designers, strategists, and account leads to ensure pitch work is cohesive, integrated, and beautifully crafted
Drive alignment across teams to streamline pitch development timelines and enhance creative outputs
Mentor and inspire copywriters and pitch-supporting creative team members, fostering a culture of growth, collaboration, and storytelling excellence
Elevate written craft across the organization by providing thoughtful direction, feedback, and coaching
Apply emerging trends, digital storytelling techniques, and modern content formats to pitch materials to push the agency's creative edge
Identify opportunities to evolve and modernize how BGB tells brand and agency stories
Uphold the highest standards of copy quality, ensuring tone, voice, and messaging are sharp, strategic, and aligned to brand and regulatory frameworks
Oversee all copy for new business work, ensuring consistency and excellence across decks, scripts, capabilities materials, and presentations
Work side by side with Business Development leadership to support pipeline planning, pitch strategy, and broader growth initiatives
Contribute creative perspectives that support expansion opportunities with current clients
Preferred
15+ years in copywriting and creative leadership, ideally within healthcare, pharmaceutical advertising, or a related agency environment
Significant experience developing pitch narratives or leading new business storytelling
A standout portfolio demonstrating exceptional narrative development, brand storytelling, and persuasive writing across integrated campaigns and/or pitch work
Mastery in transforming scientific/medical content into engaging, emotionally resonant narratives
Deep understanding of regulatory requirements and compliance in healthcare promotional work
Proven experience mentoring and guiding creative teams under tight timelines and high-pressure pitch environments
Ability to lead multiple high-priority initiatives simultaneously
Exceptional verbal, written, and presentation skills — particularly in the context of high-stakes pitches
Bachelor's or Master's degree in English, Journalism, Communications, or a related field preferred
Company
BGB Group
BGB Group is a marketing company that specializes in scientific communications, strategic consulting, and promotional advertising services.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
TPG
2021-10-14Private Equity
Leadership Team
T
Teresa Day
Chief Operating Officer & Managing Director
Recent News
GlobeNewswire
2026-01-07
American Citizens Abroad
2025-03-31
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