TAG Heuer · 5 days ago
Area Sales Manager - Southeast
Miami, FL
Full-time
Hybrid
Senior Level
5+ years expTAG Heuer is a Swiss Avant-Garde watchmaker known for innovation and design. The Area Sales Manager will be responsible for developing the North America wholesale business by building relationships with retailers, driving sales performance, and ensuring effective brand representation in the market.
Consumer ElectronicsE-CommerceFashionLifestyleWearables
Responsibilities
Develop and implement a plan to achieve sales targets (sell-in and sell-out)
Stay connected to the competitive landscape, market trends, and broader economy to find opportunities and threats and propose new projects
Review and optimize brand distribution and recommend account or POS openings and closures (FRS/B&M)
Track and analyze business performance (sales by door, product collection, turnover, market share, month of inventory, ratio sell-out/sell-in) and adjust sales and marketing actions accordingly
Ensure compliance with retailer use of Warranty Activation System (WAS). Objective of 100% completion rate for all watch products sold
Collect and share internally the feedback from retailers, consumers, and competitors with regards to sales, products, and marketing activity
Build strong relationships with customers at all levels – owners, general managers, store managers, and retail staff to drive sell out in all doors
Lead commercial negotiations to define sell-out/sell-in objectives with the customer and negotiate space, location, and investments
Regularly visit points of sale to keep TAG Heuer top of mind and provide support and outstanding customer service
Ensure smooth and efficient cash collection, in collaboration with the finance team
Implement, track, report on, and reconcile impactful incentive programs for sales associates
Implement commercial policies of TAG Heuer and ensure that all activities are compliant with local regulations and corporate standards
Implement an outstanding co-op marketing plan with each retailer/distributor, in partnership with the marketing teams and in line with the brand strategy and guidelines
Identify and propose opportunities for events, window/shop animations or advertising to promote the brand awareness and drive consumers to the POS
Ensure online brand presence is consistent and meets e-corner criteria
Ensure optimal and efficient brand expression at the POS by supporting customers in implementing merchandising plan-o-grams, windows, displays, trade accessories, furniture, catalogues, etc
Regularly check the state of POS material and fix/replace as needed to maintain brand environment consistent with merchandising standards including the use of all proper functioning elements (lights, digital devices, display pieces, current visual assets)
Identify and secure opportunities to improve space and visual presentation in the store
Identify CAPEX project opportunities and work cross functionally for implementation and execution
Update and fill reports in SALES FORCE with pictures and comments after each visit
Consult with each retailer to define product assortments based on store trends, customer base, commercial objectives, and brand strategy
Implement an efficient order/replenishment process with each customer
Regularly assess stock situation at POS to ensure inventory requirements are met (no overstock, availability of bestsellers, etc.)
Propose solutions to address identified risks and issues (aging inventory, slow movers, overstock)
Lead all aspects of and supervise retailer stock with current brand product assortment, aligning inventory levels to sell-out performance and stock rotation goals. Sell-in, sell-out, stock level, month of inventory and ratio sell-out/sell-in should correlate for all stores
Share product knowledge and information on the brand and convey the passion for TAG Heuer to turn all sales associates into dedicated brand ambassadors. Implement the corporate training strategy in every POS (online learning (reaching minimum level of 90% completion), POS modules classroom trainings). Regularly deliver in-store trainings to improve brand and product knowledge and ensure accurate launch of novelties. Partner with Training Manager to establish global objective, including local and virtual training sessions, enrollment and completion targets, and reporting
Qualification
Required
At least 5 years of previous wholesale experience
Excellent written communication skills for creating correspondence
Run multiple tasks and priorities simultaneously with good attention to detail and follow through
Entrepreneurial spirit: Self-reliant, independent, self-initiating work habits with minimal direction for routine activities
Analyzing data and market trends
Sales training and presentation experience
Professional communication including courteous, timely and situationally appropriate correspondence with customers and co-workers
MS Office – Word, Excel, PowerPoint
Creativity to develop new ways of achieving business objectives
Travel to the customer accounts
Preferred
Bachelor's degree or equivalent experience preferred
Company
TAG Heuer
TAGHeuer is a manufacturing company that designs and markets luxury watches and related fashion accessories.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown1999-09-13Acquired
Recent News
2026-01-16
Biz Bahrain
2025-12-20
2025-12-20
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