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Grey · 16 hours ago

Content Creator

New York, United States

Full-time

Hybrid

Mid Level

$60K/yr - $140K/yr

Grey is a creative agency that focuses on delivering effective ideas for influential brands. As a Content Creator, you will collaborate with teams to enhance social media presence through innovative video content tailored for various platforms.

Marketing & Advertising

Responsibilities

Concept, edit and produce 'made for social' videos through native storytelling

Build bespoke social videos in both long and short form formats – tailored to specific social media platforms – that bring to life priority content themes and marketing initiatives

Play a leading role in brainstorming, pitching and producing 'made for social' videos + franchises, demonstrating subject matter expertise to create content that’s on-brand, on-trend and right-sized

Capture content first-hand and/or work with internal and external production partners to establish a pipeline of social video content

Evangelize and educate on topics relating to native social storytelling inside the agency and with our clients

Partner with cross-functional teams with an emphasis on developing and executing best-in-class social video strategies, content and experiences for multiple audiences and products

Remain current on latest creative trends globally. Stay curious about award shows, past and present case studies, production companies, and everything that is being created by some of the best people and companies in our industry. Only by gaining an understanding of what kind of work moves you and what it takes to get there, will you then be able to create work that moves others

Stay on top of the latest technological advancements, including design software, digital tools, and platforms, to enhance creative processes and deliver innovative solutions

Be curious about pop culture, social media trends and your audience's interests and behaviors to infuse culturally relevant elements into briefs and campaigns. Bring the outside world into our work, so our brands can join the conversation

Qualification

Social video productionVideo editingSocial media strategyContent creationTrend analysisProductivityCreativityCollaborationAdaptability

Required

Deep experience editing, producing, and publishing social-first video content, tailored for specific platforms (YouTube, Instagram, TikTok)

A track record of defining and implementing social video strategies at a platform level, inclusive of always-on pieces + repeatable content series

The ability to use social trends and/or data to find brand opportunities and influence stakeholders

Benefits

We offer a competitive benefits package, click here for more details.

Company

Grey

Glassdoor3.5

Grey’s mission is to create Famously Effective ideas that move people, business, and the world forward—harnessing the power of creativity to solve business problems and deliver growth for the world’s most influential brands and companies including P&G, Volvo, Haleon, Circle K, and The Coca-Cola Company, among others.

Founded in 1917