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Vonage · 1 week ago

Senior Brand Naming Strategist

Home, KS

Full-time

Onsite

Senior Level

7+ years exp

Vonage is a global cloud communications leader, and they are seeking an experienced Senior Brand Naming Strategist to establish a clear and consistent naming architecture for their products and initiatives. This role involves leading the naming process, collaborating with stakeholders, and developing guidelines to enhance brand identity and product success.

Communications InfrastructureDeveloper APIsEnterprise ApplicationsInformation ServicesInformation TechnologyPaaSTelecommunications

Comp. & Benefits

Hiring Manager

Jennifer Schuh

Responsibilities

Lead the naming process for new products, features, categories, and internal initiatives, from creative ideation to final approval

Develop and maintain a clear naming architecture that reflects brand hierarchy, product relationships, and go-to-market clarity

Strong understanding of brand architecture and how naming impacts product adoption and user experience

Collaborate cross-functionally to align names with strategy, brand, and legal

Establish naming guidelines and governance, including rules for product tiers, features, and campaigns

Audit and rationalize legacy names to maintain a cohesive and scalable naming framework

Evaluate the competitive landscape to determine the most effective naming

Articulate and defend naming choices to senior management and diverse stakeholders, leveraging data and strategic rationale to gain consensus and approvals

Qualification

Brand strategyNaming architectureB2B software experienceCreative ideationTrademark screeningBusiness acumenLinguistic skillsData analysisInterpersonal skills