Blue Marble · 1 day ago
Creative Branding & Marketing Manager
Ashland, OR
Full-time
Hybrid
Mid, Senior Level
5+ years expBlue Marble is a company dedicated to creating products that inspire a love of learning in children. They are seeking a Creative Branding & Marketing Manager to drive brand strategy and creative development for their toy portfolio, ensuring a cohesive and engaging consumer experience that maximizes sales performance.
Consumer GoodsManufacturingProduct DesignRetailToys
Hiring Manager
Debbie Berge, SHRM-CP
Responsibilities
Develop, refine, and own the brand essence & positioning, creative vision, and long-term growth strategy for assigned toy brands
Conduct category and competitor analyses to identify trends, whitespace opportunities, and kid/parent insights
Translate brand strategy into compelling narratives and creative direction that guide product, packaging, and marketing
Contribute to development of brand assets such as logos, packaging design, packaging copy & key selling points, style guides, videos, photography, and digital content
Partner with internal creative teams and external agencies (as necessary) to produce best-in-class creative that establishes affinity and motivates purchase intent
Lead ideation and development of all brand creative assets — including packaging, photography, video, animation, social content, digital ads, brand sites, and retail materials
Collaborate with the copywriting team to lead development, creation, and maintenance of brand style guides, visual identity systems, voice/tone guidelines, copywriting, and storytelling frameworks
Direct internal designers as well as external agencies, freelancers, illustrators, photographers, and videographers
Manage the creative execution of brand & product launches, including sizzle videos, Amazon A+ pages, social rollouts, and retail activations
Collaborate with Brand Manager to develop retailer-specific creative assets for Target, Walmart, Amazon, Costco, and specialty accounts
Work closely with Product Development, Design, and Creative teams to ensure toys, packaging, and supporting materials align with brand strategy
Oversee creative direction, key messaging, and copywriting for packaging across multiple SKUs — from concept to approvals to final print files
Ensure packaging supports brand storytelling and retail impact
Develop creative content strategies (as relevant) for digital platforms (YouTube, TikTok, Instagram, Amazon, brand sites)
Identify creator, influencer, and partnership opportunities to drive brand relevance and engagement
Collaborate with Brand Marketing team to understand performance data and optimize creative for engagement, CTR, conversion, and brand lift
Serve as the key creative brand marketing partner to Product Development, Design, Creative, Sales, and Operations
Support Sell-In meetings with compelling brand stories, pitches, mockups, and campaign materials
Collaborate with Sourcing and Production on timelines, sample needs, and product photography planning
Track brand health, campaign performance, and content analytics to guide creative and strategic decisions
Present brand creative plans and recommendations to senior leadership
Maintain a strong understanding of kid culture, entertainment trends, and competitor innovations
Qualification
Required
Bachelor's degree in Marketing, Communications, Graphic Design, Advertising, or related field
5 – 8+ years in brand marketing, creative marketing, or a hybrid brand/creative role within consumer products, toys, entertainment, or CPG
Strong portfolio of experience demonstrating brand storytelling, packaging direction, social & digital content, and campaign development, leveraging understanding of consumer demographics and play patterns
Strong understanding of consumer behavior, product lifecycles, and retail environments (Target, Walmart, Amazon, Specialty, Discount, Clubs, etc)
Experience developing marketing plans, packaging, and consumer-facing creative
Experience managing internal creative teams, agencies, or external production partners
Excellent communication and presentation skills with the ability to sell creatively internally and externally, as well as collaborate across teams and influence stakeholders
Excellent project management skills with the ability to manage multiple timelines
Strong analytical skills with comfort interpreting data and building strategic recommendations
Highly organized with strong project management abilities across multiple timelines
Preferred
Experience with toy manufacturing, consumer products, kid-focused brands, or licensing
Knowledge of digital marketing, social/creator ecosystems, and Amazon content requirements (A+, Brand Store, PDP creative)
Familiarity with video production, motion graphics, or photography direction
Familiarity with licensing, co-branded partnerships, and approvals processes
Understanding of consumer insights, kid testing, and category performance data
Passion for play, creativity, innovation, and building fun and memorable consumer experiences
Benefits
Health, dental, vision, life, and 401(k) retirement savings plan
Employee assistance program
Flexible paid time off
Company
Blue Marble
Blue Marble is a manufacturing company that produces and delivers a wide range of STEM toys for children worldwide.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
K
Katie Collins
Art Director
Recent News
2025-09-12
Company data provided by crunchbase