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BGB Group · 2 weeks ago

VP, Brand Strategy

United States

Full-time

Remote

Director/Executive

$175K/yr - $225K/yr

8+ years exp

BGB Group is a healthcare communications agency that specializes in advertising, medical education, payer marketing, and consulting services. They are seeking an exceptional SVP, Brand Strategy to lead their new business efforts and high-impact brand engagements by crafting compelling narratives and guiding pitch strategies. This role requires deep healthcare expertise and the ability to simplify complexity while collaborating with various teams to drive agency growth.

AdvertisingConsultingMarketing

Responsibilities

Lead strategic development for pitches and new business opportunities, crafting clear, compelling narratives that bring the brand, category, and science to life

Translate marketplace, audience, and cultural insights into differentiated strategic platforms that set BGB apart

Synthesize complex science, competitive landscapes, and stakeholder behavior into simple, powerful strategic frameworks

Shape the pitch narrative and strategic story arc, partnering seamlessly with Creative Directors, Business Development, and Account leaders

Serve as a primary strategic voice in new business presentations, workshops, and early-stage client meetings

Confidently articulate insights, strategic rationale, and recommendations to senior clients and cross-functional stakeholders

Partner closely with copy, art, strategy, and account leadership to ensure pitch work is aligned, integrated, and strategically sound

Work hand-in-hand with business development to evaluate opportunities, scope needs, and strengthen strategic capabilities in pursuit of growth

Apply deep knowledge of therapeutic categories, healthcare challenges, and emerging market dynamics to guide BGB’s new business strategy

Act as an internal expert in brand positioning, customer behavior, and communications planning

Mentor and elevate strategists across the agency, fostering a culture of curiosity, clarity, and strategic excellence

Model strong strategic thinking and coach teams through ambiguity, complexity, and high-pressure pitch timelines

Navigate teams through core strategic processes—from insight development to brand architecture to communications planning—within accelerated pitch timelines

Ensure strategic rigor while fueling creativity and storytelling

Champion BGB’s commitment to science + creativity—ensuring all recommendations reflect scientific depth and creative ambition

Support expansion of existing client relationships through proactive strategic partnership

Qualification

Strategic brand planningHealthcare expertiseClient-facing leadershipAnalytical abilitiesStorytellingCross-functional collaborationCuriosityEmpathySolutions-oriented mindsetMentoringProblem-solvingCommunication skills