Little Spoon · 4 days ago
Manager, New Verticals & Special Projects
New York City, NY
Full-time
Hybrid
Mid Level
3+ years expLittle Spoon is a fast-growing baby and kids food brand in the United States, aiming to simplify parents' lives and promote healthier eating for children. The Manager, New Verticals & Special Projects will be responsible for supporting retail workflows, managing new vertical launches, and providing strategic support to the leadership team through analysis and project management.
BabyConsumer GoodsFood and BeverageNutritionOrganic Food
Responsibilities
Share weekly performance snapshots and campaign dashboards with leadership to drive visibility and agile decision-making
Lead the creation of monthly buyer readouts, IRI performance synthesis, and retail performance storytelling
Develop repeatable templates and structures for ongoing performance reporting and buyer materials
Support new retailer launches through modeling, scenario planning, and business case development
Build decks and materials that synthesize insights, performance, and strategy for internal leadership and transform data into crisp narrative and insights for external audiences
Support all retail marketing and go-to-market workstreams across Target, Amazon and future retail partners (e-commerce + in-store)
Build and manage GTM calendars, promotional timelines, and execution plans; align agencies and internal teams and hold stakeholders accountable
Centralize and route retail marketing requests (from promos to in-store marketing), ensuring clarity, speed, and brand alignment
Manage day-to-day agency and platform relationships (shopper, Roundel, TPA, and retail media partners), ensuring all programs launch on schedule and deliver against performance goals (ROAS, CTR, conversion)
Structure and manage internal cross-functional processes across Retail, Marketing, Strategy, and Ops (promo calendars, in-store marketing, reset timelines, ISM coordination, cross-functional meeting cadences)
Identify bottlenecks and implement systems to help teams operate more efficiently
Analyze POS, retail media, and paid campaign performance data (ROAS, CTR, conversion, velocity, household penetration) to identify trends, insights, and optimization opportunities
Manage retail marketing budget trackers; monitor spend and flag reallocation opportunities based on performance
Support Chief of Staff with ad-hoc financial and business modeling across new launches, promotion planning, resets, and commercial planning
Pressure-test P&Ls, validate assumptions, and partner with Finance and Ops on margin and cost-structure opportunities
Act as a force multiplier and operate as a true extension of the Chief of Staff and CEO on priority initiatives – conducting analysis, preparing executive-level materials, and driving execution on high-impact, time-sensitive projects
Prepare concise briefs, meeting prep, and internal comms that allow Chief of Staff and CEO to move faster
Support the execution of high-priority growth initiatives, working directly with Chief of Staff and CEO
Absorb some of the miscellaneous special project executional work that sits between retail, strategy, ops, and marketing – connecting dots across the organization
Qualification
Required
3-5 years of experience in management consulting, banking, CPG strategy/business operations, retail, or a founder's/CEO's office role
Strong grasp of financial statements, business case modeling, channel economics, and commercial planning
Data-driven; confident pulling reports, analyzing velocity, and able to distill complex problems into clear recommendations
Polished communicator with the confidence to interface with buyers, agencies, and senior leadership
Strong project management skills — highly organized, reliable, and able to manage multiple initiatives simultaneously
Comfortable moving fluidly between decks, models, processes, and execution
Scrappy, resourceful, and excited to build - often from zero to one
A collaborative team player with a low-ego, high-ownership mentality
A track record of thriving in fast-paced, high-impact environments, bringing calm, clarity, and structure to the chaos
A roll-up-your-sleeves attitude and comfort with ambiguity
Based in NYC and confident working with teams across time zones - this is a hybrid role out of our NYC HQ
Benefits
Equity
Comprehensive Health Coverage
401(k) with Company Match
Flexible PTO + Holidays
Paid Parental Leave
Learning & Development
Little Spoon Perks
Company
Little Spoon
Little Spoon is the DTC brand on a mission to make parents’ lives easier through healthy meal and snacks for babies, toddlers + big kids.
51-200 employees
H1B Sponsorship
Little Spoon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
Funding
Current Stage
Growth StageTotal Funding
$73MKey Investors
Valor Equity PartnersVaultier7Kairos HQ
2021-07-20Series B· $44M
2020-01-01Series A· $22M
2019-02-05Series Unknown· $7M
Leadership Team
Ben Lewis
Co-Founder + CEO
Angela Vranich
Co-Founder + Chief Product Officer
Recent News
2025-05-06
Company data provided by crunchbase