C Spire · 1 month ago
Senior Director, Experiences & Platforms
C Spire is seeking an innovative and product-minded Head of Design Engineering, MarTech & Platform Enablement to lead the strategy, architecture, and execution of their marketing and digital experience platforms. This role focuses on overseeing the evolution of their MarTech and experience platform ecosystem, ensuring teams have the capabilities to deliver exceptional customer experiences through human-centered design and AI integration.
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Responsibilities
Own the product strategy for the MarTech and digital experience ecosystem. Define platform requirements, prioritize capabilities, and align stakeholders around a unified roadmap grounded in user needs, scalability, and measurable business impact
Ensure all platforms—from CMS to CDP—are intuitive, thoughtfully architected, and easy for internal teams to use. Drive adoption of a robust Design System, accessibility best practices, and UX patterns that create consistency across tools, workflows, and experiences
Enable designers, developers, and marketers with reusable components, design tokens, workflow automation, identity governance, and system architecture that accelerate creation without sacrificing quality
Partner with engineering, data science, and CRM teams to integrate AI-driven orchestration, decisioning, predictive insights, and content intelligence. Evaluate and pilot agentic AI that can autonomously optimize workflows, manage campaign logic, personalize experiences, and reduce time-to-market
Guide platform evolution to support omnichannel experience design, scalable content operations, and enriched product data. Ensure experience tools enable fast iteration, content reuse, and personalization at scale
Create clear processes, training programs, and governance models that help Marketing, UX/UI, Engineering, Ecommerce, and Content overcome friction and fully leverage platform capabilities. Increase velocity, reliability, and design consistency across teams
Build and mentor a multidisciplinary organization—including product owners, design engineers, UX/UI designers, and platform specialists. Foster a culture of product excellence, continuous improvement, and experimentation
Ensure all tools support A/B testing, experimentation frameworks, analytics, MMM, and attribution. Partner with engineering on data pipelines and system integrations that connect platform usage to business outcomes
Qualification
Required
10+ years in product leadership, design engineering, experience platforms, or MarTech/marketing operations within complex digital environments
Deep expertise with platforms like Adobe Experience Cloud, Salesforce Marketing Cloud, enterprise CMS, CDP, PIM, DAM, ecommerce ecosystems, and modern API-first architectures
Fluency in design systems, component libraries, UX patterns, accessibility, and experience operations (DesignOps)
Skilled in AI/ML applications, automation, agentic AI concepts, and their real-world use in marketing or digital product contexts
Strong background in product strategy, experience architecture, platform scaling, and cross-functional platform enablement
Demonstrated success leading large multidisciplinary teams across design, engineering, product, and business functions
Understanding and experience with agile product development, experimentation frameworks, or growth design
Background in ecommerce, retail, telco, or large-scale digital platforms
Passion for AI, emerging tech, and pushing platform innovation into production environments
Excellent communication and stakeholder alignment skills, including experience educating executives on complex platform capabilities
Preferred
Experience with data governance, consent frameworks, and privacy integrations (GDPR, CCPA)
Experience with leading global teams and suppliers
Experience managing vendor/supplier selections
Company
C Spire
Advanced Technology Company
H1B Sponsorship
C Spire has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (3)
2023 (2)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
$26.2MKey Investors
National Telecommunications and Information Administration
2023-08-15Grant· $26.2M
Recent News
Morningstar.com
2025-10-23
2025-09-18
Company data provided by crunchbase