LVMH Fragrance Brands · 1 month ago
Senior Manager, Consumer Engagement
New York, United States
Full-time
Hybrid
Senior Level
$145K/yr - $155K/yr
7+ years expLVMH Fragrance Brands is a part of the LVMH Group and is known for its iconic fragrance brands such as Parfums Givenchy and Kenzo. The Senior Manager, Consumer Engagement will craft and oversee consumer engagement strategies to enhance brand awareness and drive revenue growth through various marketing channels.
Cosmetics
Responsibilities
Craft consumer engagement strategy for Givenchy and Kenzo in North America (U.S. & Canada), aligned with overall brand strategy, consumer insights/data, and business goals
Oversee lifecycle marketing strategies that identify valuable consumers and opportunities that drive increased engagement and revenue
Develop and deliver programs that will build brand awareness, share of voice and market share growth across all activities on the brand across paid, earned and owned media (includes, Influencer marketing, Events, PR and Brand earned media presence)
Build and drive the consumer engagement strategy focused on expanding Influencer and PR channels, aligned with Global brand strategy, regional synergies, and market-specific objectives
Lead long-term strategic planning (3-year plan) to fuel growth of key categories
Define annual strategic priorities, develop budgets, and allocate resources across influencer marketing, content creation, and PR
Oversee the global earned media strategy - including influencers, makeup artists, and celebrity partnerships - while cultivating strong relationships with agents and talent
Shape content strategy by identifying influencer- and creator-led content to be leveraged across consumer touchpoints (social, email, media, etc.)
Partner closely with Global and regional teams to ensure alignment, share vision, and effectively project manage initiatives
Provide competitive landscape reviews, benchmarks, and actionable recommendations to accelerate consumer engagement and reinforce brand relevancy in North America
Build and manage annual budgets for influencers, content creation, and PR; revise semi-annually as needed
Collaborate with Marketing on campaign briefs to ensure North American relevancy
Oversee annual advertising budget and monthly updates; recommend tactical plans to maximize ROI and sales impact
Provide leadership and guidance to direct report while overseeing all engagement programs and analyses
Ensure cross-functional collaboration to deliver brand strategies, optimize budget spend, and enhance performance
Drive development of locally relevant brand content (social, PR, media), in partnership with Global HQ
Lead PR and Influencer activations, build strong influencer relationships, and design PR/consumer events to drive awareness, engagement, and sales
Develop clear, concise briefs for agencies and influencers that articulate objectives and KPIs
Pitch key media outlets for feature placements on new product launches and brand campaigns
Create press materials including press kits, communications assets, and press releases
Track and analyze earned media KPIs, providing insights to optimize strategy, increase brand love, and improve rankings
Monitor global competitive activity, trends, and best practices, and regularly update leadership teams
Manage, mentor, and develop the Consumer Engagement Assistant Manager to strengthen team capabilities and performance
Conduct all other job-related activities
Qualification
Required
7+ years of related experience, with exposure to the U.S. market
3+ years of people management experience with proven ability to lead, motivate, and develop teams
Strong consumer marketing background with expertise in earned media and social media
Demonstrated ability to analyze influencer campaigns and translate insights into marketing decisions
Superior collaboration and teamwork skills; experience driving cross-functional projects and alignment
Strong project management abilities with the capacity to reprioritize effectively in a fast-paced environment, while maintaining attention to detail
Consumer-centric mindset with a balance of creative thinking and analytical rigor
Excellent problem-solving skills and ability to manage multiple priorities simultaneously
Positive, proactive, and able to work independently as well as collaboratively
Entrepreneurial spirit with creative and innovative thinking, coupled with a willingness to take calculated risks
Outstanding written, verbal, and presentation communication skills
Passion for the beauty industry and enthusiasm for overcoming challenges to drive brand success
Willingness to travel as needed
This role will work a hybrid schedule - in office Monday, Tuesday and Wednesday. Flexibility needed to adjust to the needs of the business
Preferred
Fluency in French is a plus, though not required
Company
LVMH Fragrance Brands
LVMH Fragrance Brands brings together the savoir-faire of two iconic Maisons: Parfums Givenchy and Kenzo Parfums.
Founded in 2011Levallois-Perret, Île-de-France, FR
1001-5000 employees
Funding
Current Stage
Late StageRecent News
Global Cosmetics News
2025-10-21
Company data provided by crunchbase