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10Pearls · 3 weeks ago

Digital Marketing Lead (Growth & Lead Generation)

Tysons Corner, VA

Full-time

Hybrid

Senior Level

5+ years exp

10Pearls is a global, purpose-driven AI-powered digital engineering partner helping businesses re-imagine, digitalize, and accelerate. The Digital Marketing Lead will blend performance-driven strategy with hands-on execution to enhance brand presence and lead generation efforts, working closely with leadership and sales to drive measurable pipeline impact.

Artificial Intelligence (AI)Augmented RealityBlockchainEnterprise SoftwareInformation TechnologyMachine LearningMobile AppsProduct DesignSaaSWeb Development

Growth Opportunities

Responsibilities

Own and optimize multi-channel lead generation strategies, including paid search, paid social, retargeting, email, SEO, and ABM to increase qualified inbound pipeline

Design and execute targeted campaigns supporting priority practices (AI, cloud, data, Salesforce, Microsoft, Oracle, custom development)

Build full-funnel nurture flows and conversion journeys that improve MQL → SQL velocity for enterprise buyers

Manage performance across landing pages, ad creative, messaging, CTAs, and audience segments

Collaborate with content and creative teams to produce high-performing assets (web copy, landing pages, ads, email sequences, infographics, case study promotions, webinars, etc.)

Plan, execute, and measure always-on and campaign-based digital programs across Google Ads, LinkedIn Ads, industry platforms, and partner ecosystems

Lead SEO strategy: keyword research, content optimization, technical SEO guidance, and performance tracking

Identify and optimize high-intent landing pages for enterprise buyers and priority services

Use analytics tools (GA4, HubSpot, Leadfeeder, Search Console, Ahrefs, etc.) to track campaign performance and produce actionable insights

Continuously improve website conversion rates through CRO best practices

Build and manage marketing automation workflows

Partner with sales to align scoring, lead routing, ICP targeting, and reporting

Provide dashboards and insights to leadership on campaign ROI, pipeline contribution, and customer acquisition trends

Support go-to-market campaigns with key partners including AWS, Microsoft, Oracle, Salesforce, and Snowflake

Develop co-marketing assets, partner landing pages, and joint digital activations to elevate visibility and create shared demand

Collaborate with content teams to elevate 10Pearls' thought leadership in AI, cloud modernization, digital transformation, and industry-specific innovation

Promote blogs, case studies, webinars, events, and product launches to strengthen our market presence

Develop social media strategies that increase engagement among enterprise decision-makers

Qualification

Digital marketingLead generationSEO strategyGoogle AdsMarketing automationAnalytics toolsCopywritingCreative judgmentData-driven decision-makingCollaboration

Required

5-8+ years of experience in digital marketing, growth marketing, or performance marketing—preferably in B2B tech, software development, or digital transformation

Proven track record of driving measurable lead generation and pipeline growth

Hands-on experience with Google Ads, LinkedIn Campaign Manager, SEO tools, and analytics platforms

Experience managing marketing automation (Outreach, HubSpot)

Strong understanding of enterprise buyer journeys in AI, cloud, software development, or related technology services

Ability to manage multiple campaigns simultaneously in a fast-paced, globally distributed environment

Excellent copywriting instincts, creative judgment, and data-driven decision-making

Comfortable collaborating with cross-functional teams across the US, LATAM, EMEA, and South Asia

Benefits

Strong medical, dental, and vision plans with 60% of premiums for employees and their dependents covered by 10Pearls

Employer-funded health reimbursement account (HRA) for the high deductible health plan option

Generous 401(k) plan with a 4% employer match and immediate vesting after 90 days of employment

Paid time off for vacation, sick/wellness, and personal leave; separate paid parental leave program

Employer-paid short term, long term, life, and AD&D insurance

Additional voluntary insurance programs, including life & AD&D, critical illness, cancer, and hospital indemnity for employees and dependents

Full access to Tysons Corner Headquarters office with amenities: a state-of-the-art gym, fully stocked kitchen with snacks and cold brew coffee on tap, and free parking on-site