Apply on Employer Site

Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank) · 1 month ago

Lifecycle Marketing Associate

Denver, CO or NYC

Full-time

Onsite

Mid Level

$65K/yr - $75K/yr

3+ years exp

Havenly is the #1 interior design service in the country, headquartered in Denver since 2014. They are seeking a Lifecycle Marketing Associate to execute lifecycle marketing strategies across email, SMS, and push notifications, while managing campaigns and analyzing performance to drive growth.

ConsumerE-CommerceHome DecorInterior Design

Responsibilities

Help manage batch-and-blast campaign calendar across email, SMS and push, managing content brainstorming and planning, briefing, deployment and analysis of campaigns

Project manage cross-functional promotional calendar, managing sale periods from planning to go-live and post-promotion analysis

Manage weekly KPI reporting for batch-and-blast, uncovering insights from data

Rigorously test and analyze campaign performance to ensure each message drives results without increasing customer churn

Collaborate cross-functionally with marketing, merchandising, creative and product teams to ensure brand-aligned messaging, improve time to conversion, and capitalize on new leads across all funnel stages

Qualification

Lifecycle marketingCRM strategiesData analysisBrazeGoogle AnalyticsDTC e-commerceProject managementCommunication skillsOrganizational skillsGrowth mindsetCollaboration

Required

3+ years' experience in a marketing, strategy or consulting role at a B2C or ecommerce brand, with an understanding of CRM strategies, tactics, and tools

Strength in both the science and art of marketing: knowing when to lean on numbers and experimentation, and when to be creative and find a new direction

Familiarity with Braze, or similar ESP's

Data acumen with experience in Google Sheets, Looker, and/or Google Analytics, and a penchant for analyzing data and uncovering insights

Ability to deliver clear, concise, and reliable reporting on all lifecycle marketing metrics to key stakeholders and senior management

Growth mindset with bold ideas and know-how to get things done

Preference for those with experience in DTC e-commerce

Experience with and knowledge of AI tools and prompting and how it can enhance lifecycle marketing process and performance (ChatGPT, Claude, etc)