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GitLab · 8 hours ago

Principal Product Marketing Manager, Application Security

United States

Full-time

Remote

Lead/Staff

$123K/yr - $264K/yr

GitLab is an open-core software company that develops a comprehensive AI-powered DevSecOps Platform used by over 100,000 organizations. As the Principal Product Marketing Manager for GitLab's security solution set, you'll be responsible for shaping the narrative around our security capabilities and driving revenue growth through collaboration with various teams.

Cloud SecurityDeveloper ToolsDevOpsOpen SourceSaaS

Comp. & Benefits

Responsibilities

Lead the positioning, narrative, and go-to-market strategy for GitLab’s security solution set across Application Security, Software Supply Chain Security, Security Risk Management, and Compliance

Partner with Product Management, Sales, Customer Success, and Engineering to understand customer needs, validate market problems, and translate them into clear messaging, revenue plays, and launch priorities

Build and continuously refine compelling positioning and messaging for GitLab’s security offerings, including persona-specific content for security, compliance, and engineering leaders, as well as buyer, influencer, and user personas

Define and execute go-to-market plans for new and existing security capabilities, ensuring launches are timely, impactful, and tightly aligned with sales, field marketing, and digital marketing motions

Serve as a subject matter expert for security within Product Marketing, synthesizing analyst feedback, market trends, competitive insights, and customer proof points into differentiated narratives and proof of value

Create and maintain high-impact sales enablement materials such as pitches, playbooks, FAQs, objection-handling guides, and business value / total cost of ownership assets that help scale security-focused sales motions

Establish and expand GitLab’s external thought leadership in security by supporting and driving speaking engagements, content programs, and other opportunities that highlight our market leadership

Coach and mentor other Product Marketing Managers, driving cross-functional collaboration and process improvements that elevate Product Marketing’s impact on GitLab’s overall objectives and key results

Qualification

Product marketing experienceSecurityDevSecOps productsGo-to-market strategyApplication SecuritySoftware Supply Chain SecuritySecurity Risk ManagementComplianceAgile workflowsOpenness to learningCommunication skills

Required

Extensive product marketing experience owning complex, technical products from discovery through launch, ideally in B2B SaaS for Application Security, Software Supply Chain, Compliance, or related domains

Proven experience with security and DevSecOps products, with practical exposure to capabilities such as static application security testing, software composition analysis, secret detection, dynamic application security testing, or security risk management

Deep understanding of key security and DevSecOps personas, including security leaders, security engineers, compliance leaders, and developers, and how they evaluate, purchase, and adopt security solutions

Experience working with large B2B customers and translating their security, compliance, and operational needs into clear positioning, differentiated messaging, and scalable go-to-market strategies

Ability to synthesize qualitative feedback, product usage data, win/loss analysis, and market research into clear, actionable messaging frameworks, segmentation, and revenue plays

Strong written and verbal communication skills, with the ability to explain complex security concepts and architectures to both technical and non-technical audiences through presentations, content, and enablement materials

Familiarity with Agile and DevOps workflows across the software development lifecycle, enabling you to connect GitLab's security capabilities to customer use cases and build compelling value propositions

Openness to learning, with transferable skills from related areas such as AI-powered security features, compliance frameworks, or other application security techniques, and a self-directed approach to staying current on industry trends