Gen · 1 day ago
Director of Brand Design
New York, NY
Full-time
Onsite
Director/Executive
$200K/yr - $230K/yr
15+ years expGen is seeking a Director of Brand Design to elevate their global brand design function and build a world-class design practice within their in-house agency. This role involves leading multidisciplinary teams to deliver innovative visual systems and ensuring exceptional design quality across all initiatives while collaborating with cross-functional partners.
Cyber SecurityDigital MediaInformation Technology
Responsibilities
Define and drive the global brand design vision across all Gen brands, ensuring a cohesive and scalable creative framework
Contribute to brand strategies that build and sustain strong, differentiated global brands in partnership with business and marketing leadership
Set and maintain creative direction for all design initiatives, ensuring alignment with brand objectives, guidelines, and strategic goals
Champion creativity, innovation, and craft — proactively leading by example through concept development, storytelling, and design excellence
Lead the ongoing evolution of Gen’s brand design systems & guides, to ensure consistency, scalability, and distinctiveness
Oversee brand architecture, ensuring clarity and differentiation across the portfolio
Drive the integration of design systems across product, digital, marketing, and experiential platforms
Leverage emerging technologies and AI tools to enhance design discovery, efficiency, scalability, and personalization
Lead, mentor, and inspire a global team of 8–12 designers and creative professionals, fostering a collaborative and inclusive culture of creativity and innovation
Build and evolve team capabilities in design systems, brand identity, digital design, and creative storytelling
Partner with cross-functional design leaders to unify design principles and elevate creative standards across the company
Foster a culture of feedback, growth, and design excellence
Act as a key creative partner to senior business, product, and marketing leaders, driving alignment and collaboration across initiatives
Engage with internal stakeholders and high-profile clients to understand business objectives and translate them into impactful creative solutions
Influence executive stakeholders with strong storytelling, creative vision, and data-informed insights
Support campaign creative, ensuring brand and design principles enhance advertising and marketing work
Push boundaries of design thinking by integrating new technologies, automation, and systems that enhance creative output
Drive creative problem-solving in real-time reviews, ensuring design solutions advance the brand narrative
Ensure the highest standards of creative excellence and quality control across all deliverables by identifying better ways to work and how we can evolve
Model adaptability and agility, embracing new trends, methods, and ideas to maintain Gen’s leadership in brand innovation
Qualification
Required
15+ years of experience in design and creative leadership, with a strong focus on global consumer brands
10+ years of people management experience, including recruiting, coaching, and developing creative talent
Demonstrated knowledge and real-world experience with AI-driven design tools, workflows, and ways of working
Proven experience leading brand and experience design initiatives across complex, multi-brand organizations
Strong understanding of the interplay between brand design, UX/UI, product, and marketing
Demonstrated success in managing high-profile stakeholders and fostering consensus across large organizations
Track record of creative problem-solving, strategic storytelling, and delivering business impact through design
Experience working globally across cultures and markets
Bachelor's degree or equivalent experience
Preferred
Experience within the cybersecurity, fintech, or consumer technology industries
Strong familiarity with Figma, Jira, project management, and collaboration tools
Experience building scalable design systems and token-based frameworks for digital experiences
Active engagement with the design community and awareness of emerging trends in brand, digital, and experience design
Portfolio showcasing world-class brand and digital design work (include link on your resume)
Benefits
401(k) match
Health insurance options
Disability coverage
Life insurance
Unlimited paid time off
Company
Gen
Gen is a cybersecurity company that offers security, identity protection, and privacy solutions.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$950M2025-02-13Post Ipo Debt· $950M
2022-11-08IPO
Leadership Team
Rich Matta
General Manager and Head of ReputationDefender
Recent News
2025-12-09
Morningstar.com
2025-12-08
2025-12-05
Company data provided by crunchbase