TAG Heuer · 1 week ago
VP Marketing (Americas)
New York, United States
Full-time
Onsite
Director/Executive
10+ years expTAG Heuer is a prestigious brand seeking a Vice President of Marketing for the Americas. The role involves developing and implementing marketing strategies across North, South, and Central America to enhance brand desirability and support business goals, while overseeing multiple marketing verticals and collaborating with key stakeholders.
Consumer ElectronicsE-CommerceFashionLifestyleWearables
Responsibilities
Collaborate with Headquarters to localize and adapt global strategies for the Americas territory, ensuring optimal fit for individual markets, regions, and channels
Develop comprehensive three-year strategic plans, outlining robust growth initiatives and innovative roadmaps
Orchestrate integrated, cross-functional plans for product and marketing launches, collaborating with internal stakeholders (e.g., HQ, sales, planning) and external partners (e.g., Media, PR & Talent, Performance agencies)
Implement highly effective omnichannel strategies across all customer touchpoints, including CRM, Media, and Retail, with clear measurement frameworks
Craft elevated and revenue-driving go-to-market strategies for all commercial channels, including Retail, Franchise, Wholesale, and E-commerce
Activate global partnerships and curate unique luxury experiences and client journeys, consistently reinforcing the TAG Heuer brand identity
Direct the development of powerful Media campaigns (both branding and performance-driven) to achieve diverse marketing funnel objectives
Execute a robust PR and talent strategy to sustain and enhance TAG Heuer's brand visibility and share of voice
Support the expansion of TAG Heuer's retail footprint and presence while strategically optimizing Capital Expenditure (CAPEX)
Establish and monitor key performance indicators (KPIs) to meticulously track the effectiveness and impact of all initiatives, driving continuous efficiency improvements
Utilize client and market insights to identify and capitalize on new opportunities and strategic partnerships
Manage the brand marketing budget, ensuring effective resource allocation and maximizing return on investment on all marketing campaigns
Lead, mentor, and foster the growth of a high-performing team of 12 members across 5 verticals and 3 office locations
Cultivate and maintain strong, productive relationships with both internal and external stakeholders
Qualification
Required
Minimum of 10 years of progressive experience in brand and/or product marketing, with a strong preference for luxury sector expertise
Demonstrated understanding of the Americas region and its diverse cultural nuances, enabling effective localized strategy development
Proven ability to forge and nurture robust partnerships with global and cross-functional teams, contributing to the formulation of multi-year strategic roadmaps and successful go-to-market initiatives
Expertise in simultaneously overseeing multiple marketing campaigns and product launch go-to-market strategies, involving seamless coordination with various internal and external stakeholders
Strong analytical capabilities with a track record of leveraging consumer research and comprehensive data analysis to inform and drive actionable marketing plans
Superior interpersonal, communication, presentation, and written skills, enabling effective engagement with diverse audiences and influential leadership within matrix environments
Demonstrated proficiency in collaborating with cross-functional teams across various geographies and time zones, fostering a cohesive and productive work environment
Proven leadership experience, including the successful development and mentorship of mid-sized teams, with a focus on fostering growth and high performance
Robust attention to detail and significant experience in the strategic planning and execution of experiential marketing initiatives
Bachelor's Degree in Marketing, Communications, or an equivalent combination of education and experience is required
Preferred
A Master's degree or MBA with a concentration in Marketing or Digital is highly advantageous
Spanish speaking/fluency is a strong asset
Company
TAG Heuer
TAGHeuer is a manufacturing company that designs and markets luxury watches and related fashion accessories.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown1999-09-13Acquired
Recent News
2026-01-25
2026-01-16
Biz Bahrain
2025-12-20
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