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Poppulo · 12 hours ago

Director of Strategic Partnerships & EMEA– Digital Signage

Denver, CO

Full-time

Hybrid

Director/Executive

$150K/yr - $200K/yr

10+ years exp

Poppulo is a pioneering software company focused on communications and workplace technology, seeking a Director of Strategic Partnerships & EMEA Digital Signage. This leadership role involves building a global partner ecosystem and driving direct sales growth in the EMEA region for digital signage solutions, requiring collaboration across various teams to enhance market presence and customer success.

Digital SignageHuman ResourcesInformation TechnologySoftwareUnified Communications

Hiring Manager

Shauna Hillegas

Responsibilities

Develop and implement Poppulo’s digital signage partner strategy focused on recruitment, onboarding, enablement, and growth of high-value partners

Establish a scalable partner program including tiering, incentives, enablement frameworks, and co-selling motions across resellers, integrators, solutions partners, and global alliances

Own partner-sourced and partner-influenced revenue targets, ensuring measurable contribution to overall ARR. Negotiate and close strategic agreements, including resale, referral, co-delivery, and managed services models

Develop and deliver partner enablement programs and training to ensure partners effectively position, sell, and deploy Poppulo solutions

Collaborate with Marketing and Sales to drive joint GTM campaigns, partner pipeline development, and strategic co-selling initiatives, enabling partners to bundle complementary services with Poppulo’s AI-powered and cloud-based signage solutions

Represent Poppulo at AV/IT, digital signage, and partner ecosystem events to increase visibility and thought leadership

Define and lead the EMEA sales strategy for digital signage, ensuring strong coverage, predictable pipeline generation, and rigorous execution

Manage forecasting across the EMEA region

Drive direct sales opportunities from qualification to close, ensuring the region meets or exceeds ARR targets and navigating complex enterprise buying cycles

Recruit, develop, and mentor a high-performing EMEA sales team with clear goals and performance metrics aligned with global revenue priorities

Collaborate with Marketing, BDRs, Product, and Customer Success teams to accelerate adoption of Poppulo’s EMEA digital signage solutions and ensure customer success

Monitor regional market dynamics, competitive landscape, and partner ecosystems to influence GTM strategy and product direction

Lead a high-performing global partnerships team and EMEA sales team, fostering a culture of collaboration, accountability, and customer success

Demonstrate strong commercial acumen in both direct sales and channel/alliances environments

Translate strategic vision into operational execution with measurable KPIs

Model Poppulo’s values and inspire confidence across partners, customers, and internal stakeholders

Operate with a global mindset, driving scalable partner programs and regional sales excellence

Drive accountability through clear performance measures: pipeline generation, partner certifications, influenced and sourced revenue, direct sales performance, and customer wins

Qualification

Digital SignageAV/IT KnowledgeSaaS ExperiencePartner Ecosystem DevelopmentSales StrategyStakeholder ManagementCommunication SkillsLeadership SkillsNegotiation Skills

Required

Bachelor's degree in business, technology, or related field

10+ years of experience in digital signage, AV/IT, SaaS, or related technology markets across both channel partnerships and direct sales

Proven success leading EMEA sales teams and delivering consistent ARR growth in enterprise environments

Strong network across AV/IT integrators, VARs, technology providers, and enterprise buyers

Demonstrated expertise in building global partner ecosystems and negotiating complex strategic contracts (MSAs, reseller agreements, alliance frameworks)

Excellent communication, executive presence, and stakeholder management skills

Ability to thrive in a high-growth, global, private equity-backed environment