Pennant · 1 month ago
Digital Marketing Manager - Paid Ads
Eagle, Idaho
Full-time
Hybrid
Entry, Mid Level
2+ years expPennant Services is seeking a dedicated Digital Marketing Manager - Paid Ads to join our team. This role is instrumental in leveraging digital advertising platforms to foster growth and enhance our market presence across our home care, home health, hospice, and senior living industries.
Responsibilities
Design, implement, and monitor paid advertising campaigns on Google Ads and Meta Ads Manager, ensuring alignment with our marketing goals and budget
Analyze campaign data to identify trends, measure performance, and inform strategic decisions
Utilize Google Looker Studio and collaborate with our internal data team to create insightful reports, aiding in data-driven decision-making
Employ Excel for ad-hoc data analysis and manipulation, contributing to the strategic planning of campaigns
Assist our team in crafting visually compelling ad content, aligning with our brand guidelines and campaign objectives
Manage and optimize digital assets and listings via Google My Business and Birdeye, enhancing our online presence and reputation
Leverage tools such as Google Tag Manager and Google Analytics to track conversions and measure campaign effectiveness
Assist in the creation and optimization of marketing funnels, influencing decisions and implementation of landing pages, forms, tracking, and lead nurture
Work closely with leaders across various operations to educate and strategize on the effective use of paid ads in achieving business objectives
The successful candidate will be a strategic thinker with a passion for digital marketing and a proven track record in managing effective paid advertising campaigns. Your ability to analyze data, adapt strategies based on insights, and collaborate with teams to drive results will be key to your success in this role
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
Minimum of 2 years' experience in digital marketing with a strong focus on paid advertising platforms such as Google Ads and Facebook Ads Manager
Expertise in using Google Ads and Google Ads Editor for campaign management
Proficient in Facebook (Meta) Ads Manager for creating and optimizing campaigns
Experience with Google Looker Studio, Tableau, or other platforms used for data visualization and reporting
Skills in Excel for data analysis and manipulation
Knowledge of Google Tag Manager, Google Analytics for tracking conversions
Knowledge of Google My Business a plus
Analytical Skills: Ability to analyze performance data, draw insights, and adjust strategies to improve campaign performance
Strong verbal and written communication skills for effectively presenting strategies and results to team members and leadership
Demonstrated ability to strategize and implement effective paid advertising campaigns that align with business goals
Experience working with cross-functional teams and educating business leaders on the benefits and strategies of paid advertising
Preferred
Familiarity with Canva for designing ads a plus
Certifications in Google Ads, Meta Ads, or similar platforms would be a plus
Benefits
True Work-Life balance – We believe in taking care of yourself before you take care of others!
Full benefits package (medical, dental, vision, 401(k) with match)
Paid time off, holiday pay, and professional development
Your voice matters! - Work with other passionate and high-achieving leaders who care deeply about patient outcomes and team success.
Company
Pennant
At Pennant, we are driven by a simple truth: exceptional care begins with exceptional leadership.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Benjamin Hughes
CEO In Training
Brent Guerisoli
Chief Executive Officer
Company data provided by crunchbase