PR by the Book · 1 month ago
PR by the Book Senior Publicist
PR by the Book is a boutique publicity firm specializing in literary media relations campaigns and social media campaigns for authors and experts. The Senior Publicist will oversee authors, lead team members, and develop PR/media campaigns for various book genres while maintaining strong relationships with media outlets.
MarketingPublic RelationsPublishingSocial Media
Responsibilities
Write press packs, experts pages, sample media questions and media pitches
Manage media relations campaign execution and client communication
Identify opportunities for contributed articles and tip lists for clients
Develop, identify and maintain relationships with the media. Pitch and secure placements in traditional and online media outlets and manage media requests for clients
Attend client meetings
Research media, newsworthy topics/events and angles/pitches online
Work closely with chief publicity strategist to craft and execute PR campaigns
Maintain communication with clients via phone, email for monthly updates and goal setting
Review campaign analytics with clients
Help authors create consistent branding
Attending monthly Zoom team meetings and Zoom brainstorm strategy sessions
Qualification
Required
5+ years of PR campaign management and execution
Self-starter with initiative and literary creativity
Proactive problem solver that is solutions oriented
Book lover
Positive attitude/team player
Excellent communication skills
Independently manages workflow
Creative writer
Ability to work from a home office
Mobile smartphone
High Speed Internet Connection
GoogleApps for Business (gmail, Google docs)
Mac or PC basic skills
Preferred
Understanding of Muck Rack media database a plus
Benefits
Flexible schedule
Virtual office