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Canoe Intelligence · 3 weeks ago

Product Marketing Director

United States

Full-time

Remote

Senior Level, Lead/Staff

$160K/yr - $190K/yr

8+ years exp

Canoe Intelligence is reimagining alternative investment data processes for institutional investors and wealth managers. The Product Marketing Director will lead the marketing function, driving product launches and client engagement through strategic initiatives and collaboration across teams.

AnalyticsArtificial Intelligence (AI)Big DataBusiness IntelligenceData ManagementFinTechMachine LearningSaaS

Responsibilities

Develop and execute product marketing strategies aligned with Canoe's overall business objectives to drive awareness, adoption and retention

Conduct thorough market research and analysis to identify market trends, competitive landscape, and customer needs, providing valuable insights to inform product development and marketing strategies

Lead the development of go-to-market plans for new product launches, including product positioning, messaging, pricing strategy, and sales enablement materials

Collaborate closely with product management, sales, customer success, and other internal teams to ensure alignment and execution of product marketing initiatives, identify key value propositions, and develop messaging and positioning that differentiates our products in the marketplace

Drive the creation of compelling marketing collateral, including presentations, whitepapers, case studies, and website content, to effectively communicate the value proposition of Canoe's products, services, and solutions

Collaborate with Revenue and Marketing Operations to provide commercial teams with the necessary tools, and resources to effectively communicate the value proposition of Canoe's products to prospects and customers

Increase market awareness and thought leadership for Canoe's innovative solutions through participation in industry events, webinars, and other marketing channels

Establish key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives, regularly tracking and analyzing results to optimize strategies and tactics for maximum impact

Qualification

Product Marketing StrategyMarket AnalysisGo-to-Market StrategyFinancial TechnologySaaS ExperienceAnalytical SkillsCommunication SkillsStrategic ThinkingTeam Collaboration

Required

Bachelor's degree in marketing, business, or a related field

8+ years of experience in product marketing, preferably in the alternative investments, financial technology or software-as-a-service (SaaS) industry

Proven track record of developing and executing successful product marketing strategies that drive customer acquisition, engagement, and retention

Strong analytical skills and data-driven mindset, with the ability to leverage data and insights to inform decision-making and measure performance

Excellent written and verbal communication skills, with the ability to articulate complex concepts in a clear, compelling manner

Strategic thinker with a keen understanding of market dynamics, customer needs, and competitive landscape

Preferred

MBA preferred

Benefits

Medical, dental, vision benefits

Flexible PTO

401(k)

Flexible work from home policy

Home office stipend

Employee Assistance Program

Gym/Wifi reimbursement

Education assistance

Parental Leave

Company

Canoe Intelligence

Canoe has reimagined the future of alternative investments with cloud-based, machine-learning technology for document collection, data extraction, and data science initiatives.

Founded in 2013

New York, New York, USA

51-200 employees