Greenhouse · 1 month ago
Director of Growth Marketing and Demand Generation
United States
Full-time
Remote
Senior Level, Lead/Staff
$150K/yr - $1,900K/yr
8+ years expMiris is a cutting-edge technology company building the future of 3D content delivery at global scale. They are seeking a Director of Growth Marketing & Demand Generation to drive awareness, qualified pipeline, and revenue growth, owning the full funnel from acquisition to activation. This role involves designing multi-channel campaigns, managing paid media, and establishing foundational marketing and sales operations infrastructure.
CommunitiesFinancial ServicesNon Profit
Responsibilities
Own and optimize HubSpot as the system of record for marketing and sales operations, including lead scoring, segmentation, automation workflows, and data quality—serving as interim RevOps during our current phase of growth
Design and execute integrated demand generation campaigns across paid search, social, email, content syndication, and partner channels, managing budget allocation and optimizing toward pipeline contribution
Build growth experiments across the funnel: landing page optimization, conversion rate testing, nurture sequences, and activation flows—driving a culture of data-informed iteration
Develop lead capture and qualification frameworks in partnership with sales, including routing logic, handoff SLAs, and pipeline stage definitions that ensure leads reach the right resource with appropriate context
Establish attribution models and dashboards that connect marketing activity to pipeline and revenue, partnering with sales leadership on ICP definition, forecasting frameworks, and pipeline coverage analysis
Qualification
Required
8+ years in growth marketing, demand generation, or performance marketing within B2B SaaS, with demonstrated experience scaling qualified pipeline
Deep hands-on expertise with HubSpot (Marketing Hub, Sales Hub), including workflow automation, lead scoring, and CRM integration
Proven track record managing paid media budgets ($250K+) with strong ROI discipline and comfort with attribution modeling, A/B testing, and campaign measurement
Experience building marketing-sales alignment in early-stage environments, establishing foundational GTM processes, lead qualification frameworks, and handoff workflows where infrastructure is still being defined
Benefits
Comprehensive benefits including Medical, Dental, and Vision
Flexible Spending Account for medical and dependent expenses
Flexible working hours
Generous PTO Program
401K plan
Technology stipend
Wellness stipend
Company
Greenhouse
Sustainable, generational change in under-resourced communities has proven difficult to achieve.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Lauren Hudgins
Chief Operating Officer
Andra Pool
Chief Relationship and Community Officer
Recent News
24-7 Press Release Newswire
2025-04-09
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