Gen3 Marketing · 1 month ago
Senior Director, Affiliate Marketing (Internal Hire)
United States
Full-time
Remote
Director/ExecutiveGen3 Marketing is seeking a Senior Director for their Enterprise Affiliate Marketing team. This role is responsible for driving performance and profitability across enterprise-level affiliate accounts while leading client service teams and ensuring the company's long-term growth objectives are met.
AdvertisingSEO
Responsibilities
Own health and growth of assigned enterprise client books (retention, revenue, margin, expansion, MTA utilization, MMM education and stewardship)
Serve as an escalation point for enterprise clients, leading/shaping QBRs and annual plans
Build and maintain strong relationships with Enterprise leadership, affiliate networks and media partners
Partner with Delivery Leaders on portfolio strategy, P&L direction, and resourcing models
Lead ongoing forecasting cadence across enterprise portfolios; validate assumptions and risk buffers
Drive Director accountability to pacing discipline and forward-looking planning
Use forecasts to guide prioritization, investment decisions, and staffing; protect margin
Manage team-level budgets aligned to strategic outcomes
Set standard for Director-level performance storytelling: insights → strategy → measurable action
Oversee enterprise program deep dives (publisher mix, attribution impacts, incrementality, promo strategy, funnel contribution)
Identify trends/risks, guide Directors on optimization roadmaps, and validate execution quality
Require and review scenario-based contingency plans for major risks (tracking, publisher churn, budget shifts, competitive pressure, seasonal volatility)
Lead cross-functional recovery plans when leading indicators deteriorate; maintain client confidence
Work closely with finance, brand leads and media planners to align affiliate strategies with broader business priorities
Coach and performance-manage Directors through 1:1s, structured development plans, and goal setting
Build scalable delivery leadership bench; oversee performance reviews and succession readiness
Improve enterprise delivery processes and cross-portfolio best-practice sharing
Qualification
Required
Experience in affiliate marketing at a senior leadership level
Strong understanding of enterprise-level client management
Proven ability to drive performance, profitability, and long-term growth
Exceptional command of affiliate campaign/program performance insights
Strong forecasting capabilities
Ability to build and maintain strong relationships with enterprise leadership, affiliate networks, and media partners
Experience in leading multi-layered client service teams
Ability to manage team-level budgets aligned to strategic outcomes
Experience in performance storytelling and optimization
Ability to identify trends/risks and guide optimization roadmaps
Experience in strategic contingency planning and risk management
Strong coaching and performance management skills
Ability to improve delivery processes and share best practices
Company
Gen3 Marketing
Gen3 Marketing is a full-service digital marketing services provider specializing in affiliate marketing.
Founded in 2008
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Comvest Partners
2021-09-21Private Equity
Leadership Team
Michael Tabasso
CEO
Recent News
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