Globaledit · 1 month ago
Marketing Manager, Industrial Color & Smashbox Studios
New York, New York, United States
Full-time
Onsite
Mid, Senior LevelGlobaledit is seeking a creative and strategic Marketing Manager to lead communications, events, and integrated campaigns for Industrial Color and Smashbox Studios. This role involves owning the full marketing mix for both brands, developing campaign strategies, producing engaging content, and managing stakeholder relationships.
AdvertisingEnterprise SoftwareInformation TechnologyService IndustryVideo
Responsibilities
Develop and execute integrated marketing strategies for Industrial Color and Smashbox Studios that drive brand awareness, community engagement, and pipeline growth
Lead campaign ideation from concept through execution, collaborating with Sales, Account Management, Business Unit Leaders, and Creative teams to align on goals and deliverables
Own social media strategy and execution for both brands, building distinct voices that reflect each brand's personality while showcasing our work with luxury clients
Create compelling content across channels (social posts, email campaigns, case studies, landing pages, and sales collateral) that tells our story and demonstrates our capabilities
Lead event marketing, conceptualizing experiences, managing logistics, coordinating stakeholders, and ensuring smooth execution
Develop and maintain brand marketing assets including portfolio presentations, case studies, and website content ensuring consistency across all touchpoints
Track campaign and program performance, analyze what's working, and use insights to refine strategies and tactics
Stay current on industry trends, competitive landscape, and emerging opportunities in content production and luxury brand marketing
Qualification
Required
Creative and strategic mindset
Experience in leading communications, events, and integrated campaigns
Ability to develop and execute integrated marketing strategies
Experience in driving brand awareness, community engagement, and pipeline growth
Strong collaboration skills with Sales, Account Management, Business Unit Leaders, and Creative teams
Expertise in social media strategy and execution
Ability to create compelling content across various channels
Experience in leading event marketing and managing logistics
Ability to develop and maintain brand marketing assets
Strong analytical skills to track campaign performance and refine strategies
Knowledge of industry trends and competitive landscape
Company
Globaledit
globaledit is a photo and video platform.
Founded in 2002
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Steve Kalalian
Founder and CEO
Company data provided by crunchbase