Adobe · 3 months ago
Principal Product Marketing Manager, PLG & Trials
San Jose, California, United States of America
Full-time
Onsite
Lead/Staff
$145K/yr - $261K/yr
10+ years expAdobe is a company focused on changing the world through digital experiences. They are seeking a Principal Product Marketing Manager to define and champion the Product-Led Growth (PLG) strategy for GenStudio, emphasizing self-serve trial experiences for their GenAI portfolio.
Artificial Intelligence (AI)ConsultingEnterprise SoftwareGraphic DesignImage RecognitionPhoto EditingSaaSSoftwareUX DesignWeb Design
Responsibilities
Establish the long-term vision, strategy, and operating framework for GenStudio’s PLG motion, informed by leading SaaS and AI-driven GTM models
Translate that strategy into high-impact execution by designing, launching, and optimizing PLG experiences that drives trial activation, adoption, and conversion at scale
Influence cross-functional leadership across product, engineering, design, sales, and growth to ensure trial and PLG strategies are deeply supported and integrated into Adobe’s broader GTM engine
Partner with sales and field leaders to align trial programs with pipeline generation, deal acceleration, and expansion motions across customer segments
Lead growth experimentation by building, testing, and refining onboarding and activation experiences that accelerate time to value for self-serve customers
Conduct advanced research, data analysis, and market synthesis to refine PLG and trial strategies, providing an authoritative point of view on customer needs and competitive patterns
Drive telemetry-based insights, A/B testing, funnel optimization, and predictive analytics to continually improve trial effectiveness and product usage patterns
Serve as Adobe’s internal expert and external advocate for PLG in an AI-first world—shaping narratives, advising leadership, enabling teams, and contributing to market-facing thought leadership
Qualification
Required
10–12+ years in product marketing, growth marketing, PLG, or related SaaS roles; significant experience owning or scaling PLG motions
Demonstrated success driving trial adoption, activation, and conversion at scale, ideally for AI or cloud-native SaaS products
Deep expertise in customer onboarding, trial-to-paid journeys, activation frameworks, and experimentation-led growth strategies
Ability to set long-term vision while also diving deep into hands-on funnel optimization, analytics, and customer insights
Exceptional influencer with a track record of aligning senior leaders and cross-functional teams around shared goals and KPIs
Outstanding storytelling, positioning, and narrative-building skills that resonate from executive audiences to end users
Strong data fluency with the ability to interpret quantitative and qualitative insights to guide decision-making
Proven excellence in program leadership, including multi-workstream planning, cross-functional orchestration, and outcome-based reporting
Experience with automation, AI tools, and technology workflows to scale work and accelerate impact
Benefits
Annual Incentive Plan (AIP)
Long-term incentives in the form of a new hire equity award
Company
Adobe
Adobe is a software company that provides its users with digital marketing and media solutions.
10001+ employees
H1B Sponsorship
Adobe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1160)
2024 (1217)
2023 (750)
2022 (878)
2021 (742)
2020 (477)
Funding
Current Stage
Public CompanyTotal Funding
$2.5MKey Investors
Apple
1986-08-20IPO
1984-10-01Series Unknown· $2.5M
Leadership Team
Shantanu Narayen
CEO
Dan Durn
Chief Financial Officer
Recent News
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