GoTo Foods · 7 hours ago
Brand PR Manager
Atlanta, GA
Full-time
Onsite
Senior Level
5+ years expGoTo Foods is a company focused on promoting and elevating its brands through effective communication strategies. The Brand PR Manager will execute integrated communications initiatives and collaborate with various teams to enhance brand visibility and drive media coverage.
Food and BeverageFood ProcessingRestaurantsRetail
Responsibilities
Support strategy and lead execution of consumer-focused PR initiatives, inclusive of brand activations, collaborations, and media relations, with support from the national PR agency of record
Collaborate with brand marketing teams to advise on promotions, LTOs and key business initiatives to generate media coverage
Coordinate with brand teams and shared services departments on execution for integrated campaigns (marketing, creative, culinary, social, loyalty, web, email, operations)
Assist in ideation, outreach and negotiation of brand partnerships and collaborations to increase brand visibility among key audiences
Work alongside brand social media leads to mine for ‘newsjacking’ stories and reactive PR opportunities based on timely events, trends, pop culture, etc
Partner with corporate communications and franchise sales PR lead to offer up story opportunities and review all materials for brand accuracy
Establishes and maintains a consistent system of managing projects and documenting key metrics and reporting, in partnership with AOR
Establishes and manages a relationship with national PR agency of record and any PR vendors (e.g., activation vendors, production teams, etc.) to ensure brand communication needs are met while maximizing cost efficiency, quality, and timeliness
Provides strategic communications counsel and executive coaching to senior leadership
Develops and maintains positive business relationships with associates, vendors, agencies, media, stakeholders, franchise partners, and industry professionals which fosters an environment for mutual respect, understanding, and support
Interacts with internal stakeholders to provide consultation on communications, PR, and related topics
Interfaces with industry, media, and professional organizations to increase awareness of the brand/organization, to expand networking opportunities, and to remain knowledgeable of communications and PR strategies
Research industry communications and public relations trends and best practices to assess the organization’s performance
Qualification
Required
Proficient with Microsoft Office Suite
Ability to communicate complex concepts in clear concise language; to demonstrate active listening while engaging others; and to establish, implement, and clearly communicate strategies that align with business needs and objectives to gain buy-in from stakeholder
Ability to develop and maintain positive business relationships (e.g, senior management, stakeholders, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and support
Ability to anticipate and respond to the needs of stakeholders (e.g, internal and external customers, etc.) in a timely manner
Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies
Ability to assess situations, provide counsel, and identify solutions that resolve challenges/issues, while considering the best interests of all parties; to develop and implement short and long-term solutions; and to apply effective problem solving and decision-making to address business needs and issues
Ability to travel overnight approximately 20% annually
May be required to travel up to 25% of the time
Preferred
Bachelor's Degree, public relations, communications, journalism, business, marketing, advertising, or other related field of study
5-8 years' experience in media/public relations and communications
Retail, restaurant, food, or beverage experience
Company
GoTo Foods
Atlanta-based platform company GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Guillermo Cremer
Senior Vice President & Chief People Officer
James Baird
Chief Information Security Officer
Recent News
The News Front
2025-09-26
2025-07-18
Company data provided by crunchbase