Mitchell College · 1 month ago
Enrollment Management CRM Specialist
New London, CT, US
Full-time
Onsite
Mid LevelMitchell College is seeking an experienced and proactive Enrollment Management CRM Specialist to join their team. This role focuses on managing and optimizing the Slate CRM environment to enhance operational workflows and support the institution's enrollment strategies.
Higher Education
Responsibilities
Capability to customize, build applications, create forms, queries, and reports to support all stages of the admissions cycle
Manage annual application preparation, including updates and configuration for each admissions cycle
Builds and maintains import processes for external data sources, ensuring timely and accurate reconciliation of all name acquisition data
Design and manage portals to support admissions and recruitment efforts
Identify opportunities for enhancements and recommend technical solutions that support operational efficiency and strategic goals
Manage data integrations and assist with error correction in the feed of data between systems, vendor files, and site-specific forms that insert records into the system. Develop in-depth knowledge of data integrations and business process data usage ensuring optimal data integrations and troubleshooting when necessary
Collaborate with the Admissions team to implement and optimize automated communication workflows, including segmentation, personalization, testing, and deployment
Manage population groups and deliver targeted outreach campaigns
Run regular audits to maintain data integrity and ensure best practices in system maintenance
Assist with writing and editing content for publications as well as electronic communication streams using the CRM
Execute email and SMS communication utilizing the CRM
Keep enrollment web content current and make recommendations for updates
Assist with creating and maintaining a strong social media presence
Provide high-quality customer service
Develop a working knowledge and remain current on all College recruitment messages, facts, and policies
Collaborate with other administrative offices, academic departments, committees and College personnel to effectively support student recruitment and enrollment – specifically Communications and Marketing
Attend professional development workshops and conferences when required
Participate in evening and weekend events
Perform other duties and responsibilities as assigned by the Executive Director of Admissions
Qualification
Required
Bachelor's degree, required
Experience integrating and managing Slate CRM
Demonstrated ability to multi-task and work in an extremely fast paced environment
Demonstrated experience developing and executing complex, integrated communication campaigns
Demonstrated public relations skills and the ability to work independently and as part of a team to achieve common goals
Excellent oral and written communication skills are required and candidates must demonstrate acute attention to detail, strong organization and problem-solving abilities
Flexibility, dedication, initiative, confidentiality, and the ability to learn are expected
Demonstrated ability to organize work assignments for timely completion
Willingness to work non-standard hours, including some evenings and weekends
Self-starter and resourceful
Preferred
Master's degree
Demonstrated experience serving on or leading a CRM project team (i.e., implementation, ongoing enhancements, customizations, etc.)
Experience in a competitive admission setting or equivalent experience in a marketing role
Demonstrated experience creating content and managing social media platforms
Bilingual in English/Spanish (fluent in speaking and writing)
Company
Mitchell College
Mitchell College is a school in New London.
Founded in 1938
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Rob Peruzzotti, CPA
Vice President for Finance & Chief Financial Officer
Recent News
2025-03-08
Hartford Business Journal
2024-11-20
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