Incubeta · 1 month ago
Director, GMP / Ad Tech
United States
Full-time
Remote
Director/Executive
$160K/yr - $210K/yr
6+ years expIncubeta is a company focused on marketing intelligence, and they are seeking a Director of GMP / Ad Tech to oversee their Global Google Marketing Platform operations. This pivotal leadership role involves managing financial planning, operational excellence, and building strategic partnerships while driving growth opportunities within the client portfolio.
Advertising
No H1B
Responsibilities
Manage Division Revenue: Maintain full ownership of the division’s nominal P&L. Lead annual planning, forecasting, and monthly/quarterly reporting against targets
Drive Operational Excellence: Build global excellence across GMP by coordinating with global teams to design and implement improved management systems. This includes driving automation accountability, process standardization, and the rollout of operational playbooks for long-tail clients
Monitor Performance: Track client performance, platform usage, and key health metrics to identify optimization opportunities and guide increased investment
Strategic Sales Support: Collaborate with sales to identify potential clients, analyze market trends, and develop tailored strategies to approach prospects
Pitch Development: Assist in developing sales pitches and proposals that effectively demonstrate how our Seamless GMP suite drives growth and creates value
Expand Client Value: Partner with Client Success teams to build upsell and cross-sell strategies, introducing value-added services and tools across the portfolio
Google Relationship Management: Cultivate and nurture relationships with key stakeholders within the Google GMP (and GCP) teams to ensure access to resources and support for clients
Innovation: Act as a forward-thinking partner by quickly trialing and adopting new GMP capabilities. Stay informed on new features and best practices within the ecosystem
Market Presence: Act as a thought leader in the GMP space by publishing articles and white papers related to the technical, operational, or strategic value of the platform
Mentorship: Provide guidance, mentorship, and coaching to help the global consultant team achieve professional goals
Performance Management: Conduct regular check-ins against individual and group OKRs
Culture Building: Foster a culture of collaboration, innovation, initiative, and continuous improvement
Qualification
Required
a minimum of 6 years of experience within the digital industry, with at least 2 years working specifically as a paid media manager within a paid media specialization
obtained Google Certifications in Campaign Manager 360, Search Ads 360, Display & Video 360, and Google Analytics
an experienced people manager capable of providing mentorship, managing OKRs, and fostering a high-performance culture across global teams
deep technical expertise in Performance Max (Pmax), Value Based Bidding, and other Google tools/capabilities
knowledgeable about product data feeds (e.g., Feedonomics)
a clear understanding of digital commercial models and have experience managing P&L, forecasting, and financial reporting
a strong communicator with experience working directly with commercial teams, presenting pitches to clients, and acting as a point of escalation for resolution management
experience using data connectors for signal integration and are proficient with data analysis and reporting tools such as Google Analytics, Looker, and ideally GCP tools (BigQuery, Vertex AI)
a strategic thinker who stays abreast of industry trends, consumer behavior shifts, and competitive threats to identify new business opportunities
a proven track record of building strong relationships with technology partners, including Google, Meta, and various publishers
a college degree in a related field
Preferred
Google Cloud Certifications are highly preferred
Company
Incubeta
Incubeta is a marketing performance company that offers a range of digital advertising and media solutions.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2022-11-16Acquired
2012-08-01Private Equity
Leadership Team
Alex Langshur
Chief Executive Officer, Americas
Jacques van Niekerk
Global Chief Executive Officer
Recent News
2025-12-20
2025-12-18
2025-12-12
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