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IDEAL INDUSTRIES, INC · 1 month ago

Senior Marketing Manager – Content & Communications

Sycamore, IL, US

Full-time

Onsite

Senior Level, Lead/Staff

$123K/yr - $166K/yr

10+ years exp

IDEAL INDUSTRIES, INC. is a reputable company known for crafting tools and technology essential in various sectors including aerospace and construction. The Senior Marketing Manager – Content & Communications will lead the development and execution of content strategies across multiple channels, ensuring alignment with brand voice and business objectives while managing a team and external partners.

Electrical DistributionElectronic Health Record (EHR)ElectronicsManufacturing

Comp. & Benefits

Responsibilities

Develop and execute a content strategy that aligns with brand, marketing, and sales goals

Plan and deliver content across website, social media, PR, and sales enablement channels with consistency and impact

Maintain a content calendar that supports campaign and business priorities

Collaborate closely with the IMG to ensure effective execution

Ensure all content reflects the IDEAL Electrical brand voice, tone, and positioning

Support the development of brand narratives and messaging frameworks that resonate with target audiences

Collaborate with internal stakeholders to ensure messaging consistency across touchpoints

Create and maintain content that supports the sales process, including case studies, product sheets, presentations, and playbooks

Partner with sales and product teams to identify content gaps and opportunities

Manage external agencies and contractors as needed to deliver high-quality, on-brand content on time and within budget and/or provide scope of work to corporate marketing to manage required external agency support

Provide clear briefs, feedback, and direction to ensure alignment with strategy and standards

Ensure annual marketing plans and quarterly tactical plans are developed and executed on time and on budget in collaboration with the product and corporate marketing teams

Plan and manage all in person events (contractor events, trade shows, IDEAL Connections, Philanthropic, etc.) and track impact and reach to maximize effectiveness

Develop and execute strategic, integrated, and innovative design solutions across brand touchpoints including web, social media, email, advertising, packaging, and print

Ensure team creates cohesive and impactful design executions across all marketing channels and events globally (USA, CA, EMEA)

Collaborate with Marketing Manager in EMEA & Canada to support the various business objectives

Track and report on content performance using relevant metrics (e.g. engagement, traffic, conversions)

Use insights to optimize content formats, topics, and distribution strategies

Conduct regular audits to ensure content remains accurate, relevant, and effective

Align stakeholders to share insights across the BU and corporate marketing

Work closely with digital, product, and sales teams to align content with broader marketing and business initiatives

Support campaign development with compelling content that drives engagement and conversion

Establish and maintain efficient content production workflows

Continuously improve processes to increase speed, quality, and scalability of content delivery

Qualification

Content strategyB2B marketingTeam managementGraphic design understandingSEO best practicesCross-channel awarenessCreative directionProcess optimizationCollaboration with agenciesContent performance trackingUX principles understandingInternational market exposureFull-funnel content planningStorytelling

Required

Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)

10 years' experience in Marketing, including 3+ years managing a team

Proven experience in content strategy and execution across web, social, PR, and sales enablement

Strong brief writing and creative direction capabilities

Experience collaborating with external partners, agencies, and freelancers

Solid understanding of how graphic design and copy integrate to enhance content effectiveness

Storyteller: Brings brand and product narratives to life through engaging, audience-relevant content

Process Optimizer: Continuously improves content workflows and production efficiency

Cross-Channel Awareness: Understands the nuances of different content channels (e.g. web, social, PR) and tailors content accordingly

Preferred

Background in B2B marketing, ideally in technical or industrial sectors

Familiarity with AI tools for content creation or optimisation

Exposure to international markets and experience adapting content for global audiences

Experience with full-funnel content planning

Understanding of UX principles and how they influence content design

Experience collaborating with sales teams on enablement content

Familiar with SEO & GEO best practices and how to apply them to content planning and creation

Benefits

Medical, Dental & Vision Insurance

Education Reimbursement

Wellness Programs

401k with Company Match

Cash Balance Pension Plan

Vacation

Personal Days

Volunteer Time

Holidays

Parental Leave

Company

IDEAL INDUSTRIES, INC

IDEAL INDUSTRIES, INC is a family of brands that have made their mark by developing the products and practical technology demanded by critical industries like data communications, aerospace, electrical, wire processing, construction and more.

Founded in 1916

Sycamore, Illinois, USA

1001-5000 employees