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West Shore Home · 15 hours ago

Lead Generation Marketing Manager

United States

Full-time

Remote

Mid Level

$70K/yr - $75K/yr

3+ years exp

West Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels. The Lead Generation Marketing Manager will oversee relationships with third-party vendors to generate traffic and sales, negotiate contracts, and monitor lead quality to drive revenue and growth.

Building MaterialConsultingReal Estate

No H1B

Responsibilities

Independently source and negotiate new lead partners for pilot campaigns of up to $100,000.00 in monthly advertising spend

Manage existing lead partner relationships from end to end, including strategy development, quality control, performance management, and campaign adjustments to meet the performance targets provided

Monitor and evaluate campaign performance and outcomes of lead partners across all branches and product categories by reviewing performance KPI’s, developing forecast estimates, and identifying new potential revenue opportunities

Continuously refine and manage lead generation models for forecasting, performance management and goal attainment

Qualification

Lead generationAnalytical skillsVendor managementActiveProspectMarketing degreePerformance managementCampaign strategyNegotiation skills

Required

3+ years of experience in working with third-party lead generation agencies with strong analytical skills, required; experience with lead generation in the home services space, preferred

Bachelor's degree in business, marketing, or another related field

Proven ability taking ownership of critical team objectives related to lead generation, pipeline creation, funnel efficiency, and ROI metrics to drive scalability and expansion

Experience managing and optimizing lead flows withing ActiveProspect (TrustedForm & LeadConduit) including setup, troubleshooting, validation, and partner integrations

Experience in working with online marketplaces for local services, such as Angi, is a plus