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GN Group · 1 hour ago

Channel Brand Manager - Government Services

Shakopee, MN

Full-time

Hybrid

Mid Level

$85K/yr - $100K/yr

4+ years exp

GN Group is part of the global GN Hearing team, focusing on brand growth and marketing strategies for the ReSound brand within the U.S. Government Services channel. The Channel Brand Manager is responsible for product launch campaigns, integrated marketing programs, and collaborating with various internal stakeholders to drive awareness and preference with government customers.

AudioConsumer ElectronicsElectrical DistributionElectronicsHealth CareManufacturingTelecommunicationsWireless

Responsibilities

Collaborate with internal stakeholders in the development of strategic product launch concepts and messaging, championing the needs and nuances of the assigned sales channels

Own the creation and tailoring of content and creative assets as needed to optimize performance in each channel

Ensure all marketing communications consistently reflect corporate and product brand standards and deliver core key messages

Write, edit, and proofread copy for print and digital launch communications for internal and external audiences

Plan, coordinate, and oversee the creative direction and execution of photo and video shoots from concept to completion, ensuring alignment with brand guidelines, marketing objectives, and overall campaign storytelling

Design and execute integrated, channel-specific marketing plans across a broad mix of tactics that support successful launches and 'always-on' brand and demand objectives

Oversee the coordination of diverse teams involved in planning, aligning, and executing to ensure timely and budget-friendly launch activities with effective communication

Manage distribution of sales collateral and point-of-sale materials for products, services, and business lines

Track projects against planned timelines and project budgets and proactively address risks and bottlenecks

Develop and project manage strategic digital campaigns and tactics that support sales goals, improve channel performance, and generate demand

Support product launches and 'always-on' initiatives across digital channels and activities

Develop customer emails and coordinate distribution in conjunction with the Digital Team

Manage content for external websites by gathering, organizing, and implementing copy and images that reflect channel needs and messaging priorities

Manage and maintain internal SharePoint sites to ensure content accuracy, usability, and accessibility for all team members

Partner with cross-functional teams to plan, write, and distribute bi-weekly customer newsletters aligned with marketing, brand, and business goals

Develop content and support scheduling for social media channels, blogs, podcasts, and other digital platforms

Keep informed about new trends, tools, and opportunities in digital marketing and suggest improvements to current programs

Oversee the development of sales and marketing creative, messaging, and content for industry and local events, ensuring alignment with brand positioning, channel strategy, and campaign objectives

Collaborate with the Events Team to plan and manage customer events, ensuring proper coordination and timely delivery of marketing assets and communications, including on-site event support as needed to boost brand presence and customer engagement

Qualification

Brand stewardshipIntegrated marketing plansDigital marketingProject managementCopywritingSales enablementGraphic design principlesDatabase marketing campaignsMicrosoft OfficeJudgment skillsCollaboration skillsProblem-solvingOrganizational skills

Required

Bachelor's degree in Marketing, Communications, Business or related field

4+ years of marketing experience in a B2B or B2B2C environment

Experience in medical device or hearing industry

Demonstrated capability to work with self-motivation and take initiative, anticipating needs and resolving problems with minimal supervision

Effective collaboration and relationship-building skills, with the ability to engage and work effectively across functions and regions (US and globally)

Skilled copywriting skills, with the ability to create persuasive, customer-centric content that enhances engagement and incites action

Demonstrated ability to manage multiple priorities and complex projects, with effective organization, prioritization, and follow-through

Sound judgment and the ability to prioritize stakeholder needs and market dynamics

Experience developing and managing direct and database marketing campaigns, including targeting, segmentation, and performance tracking

Experienced brand stewardship, including understanding of brand strategy, brand architecture, and how to ensure consistency across channels and touchpoints

Working knowledge of graphic design principles to provide clear conceptual art direction to internal teams and external partners

Experience in sales enablement and sales tool development, aligning marketing assets with the sales process and customer buying journey

Ability to design and execute integrated, multi-channel awareness, demand generation, and brand-building programs

Ability to assess the effectiveness of marketing activities using defined objectives, metrics, and feedback, and to recommend data-informed improvements

Extensive experience with PC programs including Microsoft Word, Excel, PowerPoint, and Outlook