Heartflow · 1 hour ago
Senior Product Marketing Manager, Plaque
Santa Rosa, CA
Full-time
Onsite
Senior Level
$165K/yr - $200K/yr
5+ years expHeartflow is a medical technology company advancing the diagnosis and management of coronary artery disease using cutting-edge technology. As Senior Product Marketing Manager, Plaque, you will play a pivotal role in transforming CAD treatment by planning, developing, and executing Plaque Analysis marketing strategy to drive adoption and utilization with the Heartflow field team.
Artificial Intelligence (AI)BiotechnologyHealth CareHealth DiagnosticsMedical
Responsibilities
Understand the patient journey and cultivate a deep understanding of customer needs, competitive dynamics, and market opportunities
Customize Heartflow Plaque Analysis value propositions, positioning, key messages, and assets to drive adoption and utilization
Understand barriers-to-adoption, work cross-functionally to formulate strategies and develop plans to break down these barriers to maximize success
Collaborate across Marketing to ensure a cohesive marketing plan
Collaborate with Marketing Communications to build and execute the omnichannel strategy to reach target customer segments
Collaborate with Sales Training to build content for continued education of the salesforce
Collaborate with Medical Affairs to build thought leadership content
Partner closely with Sales leadership and Field Advisory Board to develop effective tools for salesforce to achieve results
Closely manage timelines across all activities to drive execution. Set metrics and take a data-driven approach to measure the effectiveness of the marketing programs
Qualification
Required
Proven ability to establish/set marketing strategy and drive execution
Critical and analytical thinking to solve business challenges
Self-motivated, flexible, and entrepreneurial
Excellent presentation, written, and verbal communication skills
Strong interpersonal skills and proven ability to collaborate and work cross-functionally to drive results
Bachelor's Degree in a related field, preferably business or science
Minimum of 5 years with a Bachelor's degree, or 3 years with a Master's degree, of relevant experience in marketing or market development
Previous medical device, life science, or healthcare commercial marketing and market development experience, including developing and launching marketing initiatives and campaigns to drive adoption
Experience and track record in developing and launching marketing initiatives in the healthcare space to drive business results
Experience translating complex clinical evidence and health economics data to support value propositions and build commercial messaging
Experience in close collaboration with cross-functional teams and sales organizations to drive campaign execution
Experience working with Imaging Cardiologists/Radiologist, General Cardiologist, Interventional Cardiologist and CV line Administrators
Preferred
Experience within a start-up environment
Experience in cardiology
Field sales or field marketing experience
Company
Heartflow
Heartflow is a medical technology company that provides various methods of diagnosis and treatment of cardiovascular disease.
501-1000 employees
H1B Sponsorship
Heartflow has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (3)
2023 (6)
2022 (9)
2021 (12)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
$890.72MKey Investors
Bain Capital Life SciencesPanorama Point PartnersCapricorn Investment Group
2025-08-08IPO
2025-03-26Convertible Note· $98M
2023-04-06Series F· $215M
Leadership Team
John Farquhar
President and Chief Executive Officer
Tim Fonte
Chief Technology Officer
Recent News
The Motley Fool
2025-12-19
News-Medical.Net
2025-12-12
Company data provided by crunchbase