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SCAN · 2 weeks ago

Digital Media Planner

United States

Full-time

Remote

Mid, Senior Level

$80K/yr - $116K/yr

3+ years exp

SCAN Group is a not-for-profit organization focused on addressing issues faced by older adults in the United States. The Digital Media Planner will be responsible for planning, managing, and optimizing digital marketing campaigns to enhance marketing visibility and drive direct-to-consumer sales outcomes.

Elder CareHealth CareHome Health CareMedical

Comp. & Benefits

Responsibilities

Develop and implement comprehensive digital marketing strategies aligned with Marketing and Direct to Consumer Sales objectives to drive full funnel performance

Plan, setup, manage and optimize digital marketing campaigns directly in Google, Meta, and other platforms as needed

Collaborate with marketing team and agency partners to plan, coordinate, and deliver high performing digital marketing campaigns across multiple channels including Paid Search, Performance Max, Paid Social, Display, Online Video and CTV

Optimize campaign performance through data-driven decision making, A/B testing, and continuous refinement of targeting, messaging, and creative elements

Monitor and analyze key performance metrics to evaluate campaign effectiveness, providing actionable insights and recommendations for improvement

Compile detailed performance reports from agency partners that highlight ROI, conversion metrics, and other relevant KPIs for stakeholders into a shared repository

Stay current with digital marketing trends, tools, and best practices to implement innovative approaches that drive marketing and sales results

Sr / Lead Role (prioritizes assignments, provides assistance, scheduled work, but does NOT directly supervise

We seek Rebels who are curious about AI and its power to transform how we operate and serve our members

Actively support the achievement of SCAN’s Vision and Goals

Other duties as assigned

Qualification

Digital marketing strategiesCampaign managementSEOSEMGoogle AdWordsSocial media advertisingData analysisCommunicationProject management

Required

Bachelor's Degree in Communications, Advertising, Marketing, Business, Computer Science, Economics, User Experience, Mathematics, Psychology, or related field preferred

3-5 years of experience in digital marketing with deep expertise in digital media and direct-to-consumer marketing or comparable experience

Should have an understanding of digital campaign performance, attribution, and optimizations

Should have expertise in improving conversion funnel

Experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV is required

Excellent written and verbal communication skills

Familiarity with website analytics and reporting as it relates to digital marketing

Ability to work and deliver multiple projects simultaneously on tight deadlines

Excellent organizational and project management skills