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McKinsey & Company · 1 month ago

Solution Architect Specialist - Digital Marketing Operations and Technology

Miami, United States

Full-time

Onsite

Senior Level

$192K/yr - $192K/yr

5+ years exp

McKinsey & Company is a global consulting firm seeking a MarTech Solution Architect Specialist to define the strategy and implementation of their omni-channel marketing and technology platform. The role involves leading workstreams to enhance client capabilities in digital marketing while conducting assessments of existing MarTech infrastructure and driving innovative solutions.

ConsultingManagement ConsultingProfessional Services

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Define the strategy, roadmap, and implementation of the omni-channel marketing and technology platform stack, working closely with stakeholders in marketing and IT

Lead workstreams to build client capabilities that enable digital marketing initiatives across owned channels, such as web, mobile, and email, as well as offsite channels like search, display, and social

Drive enablers such as reporting, analytics, personalization, decisioning, and testing

Conduct assessments of clients' existing MarTech infrastructure, providing leadership, strategic decision-making, and guidance within technical disciplines

Respond to disruptive technologies and solve unique and complex problems

Design end-to-end analytical workflows, including overall architecture, capabilities, platforms, tools, and governing processes

Contribute to defining the implications for the client operating model, introduce new roles and processes, and evolve the analytic technology roadmap to align with continuously evolving business needs

Share governance responsibility to ensure alignment with enterprise guidelines for security, regulatory compliance (such as GDPR and CCPA), auditability, data governance, and metadata management

Help define and improve best practices, guidelines, and integration with other enterprise solutions

Monitor technology trends and perform discovery of any new tools or capabilities of interest by owning strategic technology relationships with vendors and external partners

Advance McKinsey’s overall knowledge base by leading education and training for the firm’s technology community

Develop personalized campaigns at scale, helping clients develop the MarTech strategy and roadmap to deliver one-to-one personalized communications tailored to the customer’s profile and behavior across digital channels

Use technology & analytics to solve challenging problems that matter, providing a distinctive level of problem-solving and subject matter expertise on how to leverage MarTech to deepen connection with customers by increasing customer engagement and personalization and to increase revenue by accelerating customer acquisition and value

Gain a diversity of experience as you work across a variety of industries / technologies / geographies under new projects every 6-12 months, quickly growing your professional capabilities with an accelerated pace of work

Qualification

Enterprise architectureMarTech platformsAnalytical solutionsAI technologiesLeadership communicationTeam influenceBuilding trust

Required

5-8 years demonstrating a high degree of proficiency in designing and developing complex, high-quality enterprise solutions across on-prem, hybrid and cloud based architectures

Experience in an architect role designing technology architectures, workflows, best practices and governance guidelines

Hands on experience in architecture and design of marketing, advertising and data platforms e.g. Adobe, Salesforce, Google, Oracle, etc

Proven track record of delivering scalable, resource intensive, integrated and operational analytical solutions

Ability to phase delivery of solutions such that it can meet immediate needs, while building towards the long-term strategic solution

Understanding of holistic enterprise architecture and interplay of analytical components with enterprise foundational components

Knowledge of and ability to work with AI technologies

Ability to effortlessly switch gears from summary view for leadership to hands-on discussion with practitioners

Assertive, with the confidence to be voice of authority – not afraid to do what is best for team

Passionate outlook to the role and can influence those around her/him

Ability to build a sense of trust and rapport that creates a comfortable and effective workplace

Benefits

Medical, mental health, dental and vision coverage

Telemedicine services

Life, accident and disability insurance

Parental leave and family planning benefits

Caregiving resources

A generous retirement contributions program

Financial guidance

Paid time off

Company

McKinsey & Company

Glassdoor4.1

McKinsey & Company is a global management consulting firm and trusted advisor by businesses, governments, and institutions.

Founded in 1926

New York, New York, USA

10001+ employees

http://www.mckinsey.com

H1B Sponsorship

McKinsey & Company has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (612)

2024 (647)

2023 (613)

2022 (811)

2021 (740)

2020 (471)