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Artera · 2 weeks ago

Events and Field Marketing Manager

Santa Barbara, CA

Full-time

Hybrid

Senior Level

$98K/yr - $143K/yr

5+ years exp

Artera is a SaaS leader in digital health, transforming patient experience with AI-powered virtual agents. They are seeking an Events & Field Marketing Manager to design and execute programs that engage decision-makers, amplify market presence, and fuel revenue goals.

Artificial Intelligence (AI)Enterprise SoftwareHealth CareSaaS

Responsibilities

Strategic Field & Event Strategy: Own Artera’s annual event calendar across external conferences and internal company-wide kickoffs, partnering with internal stakeholders

End-to-End Event Execution: Lead planning and execution in all events including, sponsorships at industry events; Customer summits; Customer / VIP dinners; Regional field events, roadshows, partner activations and more

Event Logistics & Financial Management: Oversee and manage event logistics including venue sourcing, contracts, budget, shipments, booth setup, technology needs, travel, and onsite execution. This includes a strong handle on contracting, negotiating, vendor management and budgeting / finances related to event spend

Storytelling Alignment: Partnering with Brand Marketing to ensure events support business goals by telling the right stories about Artera, our products, our customers and the ROI we deliver. This includes prepping and coaching Artera team members so all speak from the same playbook during events

Demand Gen, Sales & Pipeline: Partner closely with Demand Generation, Sales, and Revenue Operations to accelerate pipeline and ensure maximum engagement around every event - pre, during and post-event - ensuring events are pipeline producers

Systems Management: Create and manage Salesforce campaigns for all aspects of events. Ensure rigorous lead capture, swift upload (within 24 hours), and efficient handoff processes, using Salesforce Campaigns as the central source of truth for all event-related activity

Event Staff & Preparation: Lead all event-related staff preparation, training and questions, including host staff prep meetings and materials to ensure all team members attending events know their role, our story, our event schedule & meetings, how to capture leads, manage follow up and more

Measurement and Revenue Accountability: Working with marketing and revenue operations, own and optimize event ROI reporting - what ROI did we achieve with each event, learnings and how to replicate moving forward