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Planet · 2 weeks ago

Director, Growth Marketing

San Francisco, CA

Full-time

Hybrid

Director/Executive

$206K/yr - $257K/yr

10+ years exp

Planet is a company that designs, builds, and operates the largest constellation of imaging satellites. They are seeking an experienced and strategic Director of Growth Marketing to lead the worldwide Growth Marketing function, manage teams, and optimize demand generation and digital marketing strategies to drive global revenue targets.

AerospaceAnalyticsBig DataGeospatialRemote SensingSoftware

Responsibilities

Develop and execute a comprehensive, data-driven, multi-channel digital growth strategy to drive qualified opportunities and pipeline within the Target Account List

Directly own pipeline and revenue targets, ensuring marketing plans, digital channel strategies, and analytics are tightly aligned with strategic growth objectives

Lead a culture of continuous A/B testing and experimentation across all digital touchpoints to maximize conversion rates and optimize the user journey, ensuring a differentiated digital experience

Directly manage and continuously optimize core digital demand generation channels, including SEM, paid social, SEO, display/programmatic, and website/landing page conversions

Design and execute complex, integrated digital campaigns (including webinars and sponsorships) that leverage first and third-party data to reach and engage specific high-value customer segments

Build and scale outbound and digital ABM frameworks aligned with Sales objectives, leveraging intent data and personalization to drive engagement with target accounts across specific industries

Identity-resolved journeys, trigger design, dynamic offers, and rigorous measurement; partner with Sales on lead quality, SLAs, and feedback loops

Utilize advanced data modeling and analytics to rigorously monitor channel performance, optimize budget allocation for maximum Digital Marketing ROI, and demonstrate the efficiency and scalability of the growth engine

Oversee the Marketing Operations function to ensure the MarTech stack is fully optimized, data governance is robust, and lead scoring/routing processes are highly efficient to accelerate pipeline velocity

Own and refine the marketing attribution model to ensure clear visibility into campaign performance and informed optimization decisions

Foster seamless collaboration with Sales, Product Marketing, Data Science, and Revenue Operations to ensure alignment on messaging, campaign execution, and metrics for aggressive pipeline generation and nurturing top accounts

Drive strategic initiatives involving AI and automation within the marketing and operations functions to accelerate value, enhance personalization, and improve the efficiency of the growth funnel

Hire, manage, mentor, and coach a high-performing team of Digital Demand Generation and Marketing Operations professionals, fostering excellence and cohesion to accelerate topline growth

Manage vendor/agency capacity with tight SOWs and performance SLAs

Qualification

B2B demand generationDigital marketing strategyAccount-Based Marketing (ABM)Data analyticsMarketing OperationsAI integrationPerformance accountabilityTeam managementAnalytical skillsCommunicationInterpersonal skillsProblem-solving skills

Required

10+ years of experience in B2B demand generation at a technology-focused enterprise-scale business

8+ years of management experience, building and scaling teams of 4 or more professionals

Experience marketing technical products (data, analytics, platform) in D&I, Civil Government, Commercial sectors

Experience supporting Go-To-Market motions

Experience successfully aligning global sales teams across North America, LATAM, EMEA, and APAC to accelerate pipeline and revenue across multiple verticals