Merchants Bank IN · 3 days ago
Senior Marketing Specialist
Carmel, IN
Full-time
Onsite
Mid, Senior Level
3+ years expMerchants Bank is seeking a versatile and detail-oriented Senior Marketing Specialist to join our growing marketing team. This role combines digital marketing, creative design, event coordination, and campaign analytics to support high-impact campaigns and sponsorship activations.
BankingFinanceFinancial Services
Responsibilities
Design and produce marketing collateral, graphics, and digital content using Adobe Creative Suite and Canva
Manage social media channels, including content creation, scheduling (Sprout Social), monitoring, and reporting
Build and deploy email marketing campaigns through Mailchimp
Update and maintain multiple company websites (WordPress)
Edit and produce video content for internal office displays and external communication platforms
Ensure all content aligns with brand standards and compliance requirements
Plan, coordinate, and execute athletic sponsorship activations with Indiana University and Butler University
Manage corporate mascot appearances, including scheduling, logistics, and on-site coordination
Attend and support after-hours and weekend events as needed, ensuring smooth execution and brand representation
Coordinate with external partners and vendors for event-related logistics
Track, analyze, and report on campaign performance across digital channels (social media, email, website, events)
Create dashboards and reports highlighting key performance metrics to guide marketing strategy
Use data insights to recommend improvements and optimize future campaigns
Provide coverage and project support during peak times or when teammates are out of office
Collaborate closely with marketing team members to deliver integrated campaigns
Maintain organization of shared marketing resources, including SharePoint sites and digital asset libraries
Qualification
Required
Bachelor's degree in Marketing, Communications, Public Relations, or related field (or equivalent experience)
3+ years of experience in marketing, communications, digital content, or event coordination
Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)
Experience with social media management platforms (Sprout Social preferred)
Strong knowledge of WordPress for website content management
Experience in data analytics and creating campaign performance reports
Excellent verbal and written communication skills
Ability to travel and work occasional evenings/weekends for event coverage
Preferred
Experience with SharePoint for managing shared files and resources
Prior experience in banking, financial services, or other regulated industries is strongly preferred
Advanced video editing and digital signage management experience
Strong organizational and project management skills
Company
Merchants Bank IN
Ranked as one of the top-performing banks in the U.S.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$403.11M2024-11-18Post Ipo Equity· $230M
2024-05-13Post Ipo Equity· $98.04M
2021-05-14Post Ipo Equity· $46.18M
Leadership Team
Bill Fessel
Chief Operating Officer - Business Lending
Robert Burtner
Senior Vice President - Chief Credit Officer
Recent News
2026-01-09
2025-12-16
2025-10-16
Company data provided by crunchbase