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LocaliQ · 11 hours ago

SEM Optimization Specialist - PIQ and Affilate

United States

Full-time

Remote

Entry Level

$50K/yr - $55K/yr

1+ years exp

USA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. The role of Optimization Strategist involves managing and optimizing paid search and SEO campaigns for Affiliate and PerformanceIQ clients, focusing on enhancing their performance in the search landscape.

AdvertisingBusiness DevelopmentSEMSEOSocial Media Marketing

H1B Sponsor Likely

Hiring Manager

Lori A. Lentz

Responsibilities

Manage and optimize paid search (SEM) and SEO campaigns with a strong focus on the automotive industry

Monitor, analyze, and fine-tune campaigns to maximize traffic, leads, calls, and conversions

Collaborate closely with Account Management and Sales teams to develop performance-driven digital strategies

Track KPIs, identify trends, and adjust tactics in real time to boost performance

Troubleshoot and resolve campaign challenges creatively and efficiently

Stay ahead of evolving search trends, algorithms, and technologies

Qualification

SEM campaign managementSEO optimizationData-driven mindsetPaid search platformsConversion trackingAnalytics toolsExcel skillsReporting skillsCommunication skillsOrganizational skillsCollaborative spirit

Required

1+ years of experience managing SEM campaigns (SEO experience a plus)

A strong grasp of paid search platforms, conversion tracking, and analytics tools

Data-driven mindset with solid Excel and reporting skills

Ability to communicate strategy clearly to non-technical partners

Highly organized, detail-oriented, and motivated to learn and grow

A collaborative spirit and a passion for helping clients succeed

Benefits

Comprehensive medical, dental, vision, and 401(k) with company match

Generous MTO Time Off package including Company Paid Holidays

Company

LocaliQ

LocaliQ is a marketing platform that helps businesses find and convert with a suite of marketing automation and insight tools.

Founded in 2018

Pittsford, New York, USA

1001-5000 employees

https://localiq.com

H1B Sponsorship

LocaliQ has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2024 (4)

2023 (6)

2022 (2)

2021 (2)

2020 (3)