Director of Loyalty, CRM, Digital Revenue Channels jobs in United States
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SAMBAZON · 6 days ago

Director of Loyalty, CRM, Digital Revenue Channels

positionSan Clemente, CA
timeFull-time
remoteHybrid
seniorityDirector/Executive
money$100K/yr - $120K/yr
date7+ years exp

SAMBAZON, named one of Inc. Magazine’s Best Workplaces for 2025, is looking for a strategic, hands-on leader to join us as a Director of Loyalty, CRM & Digital Revenue Channels. In this high-impact role, you’ll drive customer retention, engagement, and digital revenue across our Bowl Shops and CPG business, leading the development and execution of campaigns while managing segmentation strategies and optimizing digital channels.

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Responsibilities

Lead, build, and execute strategy for both SAMBAZON loyalty programs
Own Bowl Shop Rewards and Grocery Rewards end-to-end, including reward structures, earning mechanics, segmentation, and platform optimizations
Develop multi-year loyalty roadmaps aligned to Restaurant Group visitation goals and CPG velocity patterns
Launch loyalty promotions, offers, boosts, and in-app activations that drive incremental store traffic and product purchases
Execute day-to-day management, ensuring accuracy, QA, and seamless redemption and digital user experience
Monitor and optimize loyalty performance (engagement, repeat visit rate, LTV, redemption behavior, offer ROI)
Partner with Restaurant Ops, IT, and Creative to evolve the loyalty experience and integrate feature enhancements
Define CRM and lifecycle strategy across email and emerging communication channels
Build all emails and templates in Canva, collaborating with Creative for brand-forward execution
Manage the CRM campaign calendar aligned with product launches, restaurant initiatives, and brand priorities
Design automated lifecycle journeys including welcome, onboarding, post-purchase, win-back, loyalty-triggered, and churn-prevention flows
Develop segmentation strategies and personalization using first-party and behavioral data
Conduct A/B and multivariate testing to optimize performance across open, click-through, conversion, and unsubscribe metrics
Manage and optimize digital ordering experiences across the SAMBAZON® app and marketplace platforms (menu accuracy, promotional visibility that maximizes conversion)
Partner with channel leads & vendor to enhance ordering flows, digital urgency messaging, placement, and offer visibility within the App to strengthen loyalty conversion and transaction frequency
Launch App-driven and marketplace-specific promotions, paid boosts, and loyalty-connected incentives that drive incremental revenue and repeat visits
Monitor and analyze digital revenue channel performance including ranking, impressions, funnel conversion, ROAS, order mix, and guest satisfaction metrics; apply insights to ongoing optimization

Qualification

CRM platformsLoyalty marketingDigital experienceLifecycle marketingKlaviyo expertiseAnalytical skillsEmail deploymentCanvaHTML/CSSProject managementCommunication skillsLeadership skillsCross-functional collaboration

Required

Bachelor's degree in marketing, Business, Communications, or related field
7+ years of experience in CRM, loyalty marketing, digital experience, or lifecycle marketing
Demonstrated experience managing loyalty programs (Restaurant/QSR preferred)
Hands-on expertise with CRM platforms, segmentation, lifecycle automation, and email deployment (Klaviyo expertise a MUST)
Experience building emails (Canva, HTML/CSS a plus) and collaborating with creative teams on design
Experience with restaurant, retail, QSR, or multi-location brands
Strong analytical skills with proficiency in analytics dashboards and reporting
Demonstrated ability to work cross-functionally and manage complex digital programs end-to-end
Strong communication, leadership, and project management skills

Preferred

Knowledge of loyalty platforms (e.g., Rediem, PAR PUNCHH) a plus
Experience managing third-party delivery platforms and understanding off-premise operations

Benefits

Generous benefits package
Annual bonus opportunity
Year-round half-day Fridays

Company

SAMBAZON

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Sambazon offers fresh juices, smoothies, and frozen products made from blends of wild-harvested fruits and botanicals.
dateFounded in 2000
location
San Clemente, California, USA
people-size201-500 employees
web-link
http://sambazon.com

Funding

Current Stage
Late Stage
Total Funding
$90.73M
Key Investors
NextWorld EvergreenStonyfield Farms
2021-05-19Series Unknown· $45M
2020-12-14Series Unknown· $8M
2016-04-15Series D· $19.02M

Leadership Team

R
Ryan Black
CEO & Co-Founder
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J
Jeremy Black
Co Founder at Large
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Recent News

Morningstar.com
SAMBAZON, the World's Leading Açaí Brand, Celebrates 25 Years of Positive Impact
2025-12-03
SAMBAZON
SAMBAZON® Introduces New Protein Yogurt Bowls for a Limited Time
2025-12-02
SAMBAZON
SAMBAZON Announces Ten-Store Agreement for South Carolina and Georgia
2025-09-17
Company data provided by crunchbase