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99 Ranch Market · 9 hours ago

Marketing Specialist

Buena Park, CA

Full-time

Onsite

Entry Level

1+ years exp

TAWA Services, Inc. is committed to providing exceptional service and support to the diverse Asian American communities. We are seeking a detail-oriented, creative, and bilingual (English/Mandarin Chinese) Marketing Specialist to join our Marketing & PR team, supporting brand marketing, social media, PR, and content production across U.S. and Chinese digital platforms.

E-CommerceFood and BeverageRetail

No H1B

Responsibilities

Copywriting & Content Creation

Write marketing copy in Mandarin Chinese across multiple platforms

Develop content for RedNote, WeChat, TikTok, Instagram, Facebook, and other social platforms

Create, edit, and publish content tailored for Chinese social media audiences

Produce copywriting + layout design for WeChat articles, promotions, and announcements

Serve as liaison with third-party agencies and partners supplying RedNote content

Assist with website banner copy and asset creation

Support merchandising content and product storytelling

Social Media & Community Management

Assist with managing and schedule weekly/monthly content calendars across RedNote, TikTok, IG, FB, and WeChat

Monitor, respond, and provide online social media customer service

Conduct analysis and reporting on performance metrics, trends, and insights

Influencer & PR Marketing

Coordinate influencer partnerships on Instagram and RedNote

Manage PR Box program and local press outreach

Support brand marketing initiatives and campaigns

Project & Event Support

Work closely with sponsors and partners to execute joint marketing projects

Assist with on-site marketing events, activations, and store activities

Participate in merchandising, product launches, and key seasonal campaigns

Camera Readiness

Must be comfortable appearing in front of the camera for TikTok, IG Reels, and other content formats

Perform other duties as assigned by management

Qualification

Digital marketing experienceMandarin copywritingChinese social media expertiseAI marketing toolsMicrosoft Office proficiencyContent management systemsGoogle AnalyticsBasic design skillsOrganizational skillsTime-management skillsCommunication skillsCreative thinkingAdaptability

Required

Bachelor's degree in Marketing, Communications, Business Administration, or a related field

1+ year of experience in marketing, digital marketing, social media management, or copywriting—preferably within the retail, food, or CPG industries

Fluent in Mandarin Chinese and English (written and verbal); experience with multicultural or multilingual marketing campaigns is highly preferred

Strong understanding of Chinese social media platforms, including WeChat, Little Red Book (Xiaohongshu), and related digital ecosystems

Experience with AI-powered marketing tools is a plus

Proficiency in Microsoft Office Suite; familiarity with Google Analytics, CRM platforms, content management systems, and other marketing tools is a plus

Strong copywriting skills and excellent written and verbal communication abilities

Basic design and layout skills for WeChat posts, promotional materials, and other digital content

Ability to analyze performance data, generate actionable insights, and compile reports

Comfortable working cross-functionally with vendors, influencers, and internal teams

Strong organizational and time-management skills with the ability to manage multiple projects in a fast-paced environment

Creative, detail-oriented, proactive, and adaptable, with a positive attitude and a passion for serving multicultural communities

Willingness to participate in video content and appear on camera

Authorized to work in the United States without sponsorship

Preferred

Experience with multicultural or multilingual marketing campaigns is highly preferred

Experience with AI-powered marketing tools is a plus

Familiarity with Google Analytics, CRM platforms, content management systems, and other marketing tools is a plus

Benefits

Medical, Dental, Vision, and Life Insurance.

401 (k) Retirement Saving Plan with 4% Company Match.

Long-Term Services Award.

Employee Discount.

Paid Time Off.

Company

99 Ranch Market

Glassdoor2.8

99 Ranch Market, the flagship banner of Tawa Supermarket Inc., has been connecting communities through the vibrant flavors and traditions of Asia since 1984.

Founded in 1984

Buena Park, California, USA

5001-10000 employees