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Whitney M. Young, Jr. Health Center · 1 month ago

Digital Marketing Content Creator (Req 101022)

Albany, NY

Full-time

Onsite

Mid Level

$28/hr - $31/hr

4+ years exp

Whitney M. Young, Jr. Health Center is dedicated to providing high-quality healthcare that is affordable and accessible to the community. The Digital Marketing Content Creator will be responsible for developing and managing digital marketing content and external communications, supporting fundraising initiatives, and ensuring all communications reflect the organization's mission and values.

DentalHealth CareMedicalNon Profit

Responsibilities

Work in conjunction with the Chief Development Officer and the Engagement Coordinator and any other key staff to support agency-wide, programmatic, and recruitment (Human Resources) marketing needs for both WYH and Equinox

Write, edit, and produce compelling content including posts, patient stories, press releases, annual reports, and promotional materials

Collaborate with clinical and program staff to highlight patient impact stories and community health initiatives

Develop multimedia content including graphics, videos, and infographics using tools such as Canva, Adobe Creative Suite, or similar platforms

Ensure all communications reflect the organization's mission, values, and commitment to health equity

Responsible for agencies’ social media, including developing a social media marketing plan, content development, post scheduling, responding to comments for engagement, and accessing, reviewing and reporting analytics

Responsible for content development, updating and maintaining agencies’ websites

Assist Engagement Coordinator with digital fundraising campaigns, where needed

Act as agencies’ videographer, responsible for video creation, production and uploading to various platforms

Promote community events, health fairs, and educational workshops through digital channels

Coordinate with external vendors, designers, and media partners as needed

Coordinate digital media campaigns (TV and radio spots; multi-platforms)

Maintain brand consistency across all digital materials

Serve as a liaison with local media outlets and manage press inquiries

Serves on WYH’s Patient Engagement & Reputation Management Team

Reviews and responds to agency reviews through Google Reviews and Social Media Reviews

Provide back-up support to Marketing & Graphic Design Specialist with copywriting and design of various agency newsletters

Responsible for other marketing duties and responsibilities as assigned

Demonstrates excellence in both internal and external customer service

Understands and is able to effectively communicate HIPAA compliance, corporate compliance and client confidentiality

Ensures and/or remains in compliance with local, state, and federal regulation, i.e. DHHS HRSA and NYSDOH, and all accreditation standards (e.g. Joint Commission and NCQA-PCMH)

Adheres to the National Patient Safety Goals as defined by the Joint Commission and Whitney M. Young Jr. Health Center

Completes other duties as assigned

Qualification

CanvaSocial media managementDigital mediaAnalytic platformsVideo creationMS OfficeCommunication skillsAttention to detailTeamworkConfidentialityProject management