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Otsuka Pharmaceutical Companies (U.S.) · 6 hours ago

Associate Director, Brand Analytics

Princeton, NJ

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$165K/yr - $246K/yr

6+ years exp

Otsuka Pharmaceutical Companies (U.S.) is seeking an Associate Director of Brand Analytics to support the analytic needs of the assigned Brand Teams. This role involves providing strategic and tactical analytics support, developing market forecasts, and collaborating with cross-functional partners to drive business decisions through actionable insights.

Health CareMedical

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Function as a proactive, consultative business partner who works with key brand stakeholders to inform business decisions through rigorous analyses and actionable insights

Provide strategic and tactical analytics support and business recommendations to CNS (Central Nervous System) brand teams through the analysis and interpretation of secondary market research data

Work with large syndicated pharmaceutical data sets (from IQVIA) to provide a comprehensive view of the market, noting strengths and limitations of the data / approach

Develop market maps and patient journey models to inform business strategy and brand forecasting models

Develop and maintain short-term and long-term inline brand forecasts. Collaborate with brand leadership and finance team on a periodic basis to update the forecasts

Able to decompose the forecast into basic building blocks and use it for creating key goals for performance tracking of the brand

Develop key driver models and subsequent segmentation schema to group target HCPs into actionable segments and provide inputs for sales force optimization, resource allocation, and multi-channel tactics across all customer types

Develop response models / ROI measurement for various personal and non-personal promotional channels, run marketing mix models /resource allocation simulations, pro-forma investment analysis, and communicate findings to brand leadership

Support product and market opportunity assessments, situational analyses, trend identification, market sizing, and competitive landscape research

Manage metrics and key performance indicators to track brand strategy, tactics and market performance

Develop and operationalize ongoing reporting needs

Proactively identify business opportunities and insights through secondary data mining and share with key stakeholders

Create a strategic advantage for the brand by combining the best available information with the best tools to drive decision making and evaluation of results from a strong basis in data and robust analytics

Collaborate with cross-functional partners to integrate analytics information and insights with other information sources, such as market research

Should be able to lead personnel with direct/indirect influence (direct reports, vendors, contract workers etc.)

Will be responsible for budgeting process of the brand that the person is responsible for

Qualification

Pharmaceutical data analysisSQL programmingMarket research analysisForecasting modelsData reporting toolsStatistical tools RStatistical tools SASAnalytical skillsCommunication skillsTeam leadershipProject management

Required

Experience with hands-on analytics work

Experience with new product launches and/or LCM needs

Understanding of various syndicated pharmaceutical datasets from IQVIA, formulary data from MMIT/Fingertip Formulary

Programming/Coding proficiency in SQL and experience and/or understanding of other statistical tools such as R and SAS

Experience in data reporting tools such as MicroStrategy, Power BI etc

Strong analytical/quantitative skills and knowledge with the ability to understand the big picture

Strong verbal and written communication skills, as demonstrated in management presentations, succinct PowerPoint stories and layout, as well as structured syntheses and recommendations

Proven team and project leadership skills, and ability to work independently

Experienced in identifying and retrieving appropriate data and analyzing secondary market research audits and resources (e.g. IMS, Symphony, Specialty Pharmacy)

Expert in handling and analyzing various data types (e.g., patient longitudinal data, claims data, distribution, sales, demand, units, promotion, formulary)

Bachelor's degree, Post-graduate degree (Master's/Ph.D.) in quantitative field highly desired (Statistics, Management Science, Operations Research, Engineering, Accounting, Business, Marketing, Economics etc.)

6+ Years Pharmaceutical Experience

Benefits

Comprehensive medical, dental, vision, prescription drug coverage

Company provided basic life

Accidental death & dismemberment

Short-term and long-term disability insurance

Tuition reimbursement

Student loan assistance

A generous 401(k) match

Flexible time off

Paid holidays

Paid leave programs

Other company provided benefits

Company

Otsuka Pharmaceutical Companies (U.S.)

Glassdoor4.1

There are two Otsuka pharmaceutical industry companies in the U.S.: Otsuka America Pharmaceutical, Inc.

Founded in 1989

Rockville, Maryland, USA

1001-5000 employees

https://www.otsuka-us.com

H1B Sponsorship

Otsuka Pharmaceutical Companies (U.S.) has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (8)

2024 (6)

2023 (11)

2022 (5)

2021 (9)

2020 (13)